Article

Alexandra Burnett
Alexandra Burnett 26 November 2013

Just like Google, marketers should be answering questions in 2014

Be a better marketer and answer questions either through content writing or through social media activity.

Questions, questions, questions. We all have them: Whether they are thought provoking such as : How do I calculate ROI on my marketing activities ? or silly questions such as: Do horses and monkeys get grey hair when they get old?  

 

Whenever a question pops up in our head  we are most likely to just google it up.The average searches performed a day according to Statistic Brain are 5,134,000,000 ! That my friend, is a lot of searches/questions.

 

Google announced a new search algorithm called Hummingbird update -  which was created to improve the quality of search results. Google will now focus on understanding and responding to conversational style search queries.

 

This means that pushing highly optimised content on various channels will not bring marketers success in terms of ranking high in search results anymore. Research shows that  75% of users never scroll past the first page of search results which means that in order for your content to succeed it needs to comply with Google’s rules.  

 

In a nutshell the rules are: the content that marketers publish on the web should be able to answer questions according to the 5W’s – Who, What, When, Where, Why and How


Personally, I love the new update. I love that Google is focusing on answering questions and making sure that the results are suited best to answering people’s questions.

 

However, in 2014, Google should not be the only one answering questions but marketers should join the club!

 

How to answer questions like a boss!

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