Article

Alexandra Burnett
Alexandra Burnett 26 November 2013

Just like Google, marketers should be answering questions in 2014

Be a better marketer and answer questions either through content writing or through social media activity.

Questions, questions, questions. We all have them: Whether they are thought provoking such as : How do I calculate ROI on my marketing activities ? or silly questions such as: Do horses and monkeys get grey hair when they get old?  

 

Whenever a question pops up in our head  we are most likely to just google it up.The average searches performed a day according to Statistic Brain are 5,134,000,000 ! That my friend, is a lot of searches/questions.

 

Google announced a new search algorithm called Hummingbird update -  which was created to improve the quality of search results. Google will now focus on understanding and responding to conversational style search queries.

 

This means that pushing highly optimised content on various channels will not bring marketers success in terms of ranking high in search results anymore. Research shows that  75% of users never scroll past the first page of search results which means that in order for your content to succeed it needs to comply with Google’s rules.  

 

In a nutshell the rules are: the content that marketers publish on the web should be able to answer questions according to the 5W’s – Who, What, When, Where, Why and How


Personally, I love the new update. I love that Google is focusing on answering questions and making sure that the results are suited best to answering people’s questions.

 

However, in 2014, Google should not be the only one answering questions but marketers should join the club!

 

How to answer questions like a boss!

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
Life of a Twitter Influencer [Infographic]

Life of a Twitter Influencer [Infographic]

The following infographic Illustrates the life of a Twitter Influencer and includes everything from earnings, cheatsheets and social movements started on Twitter. While Twitter may not be the most popular social channel it is still one of the most powerful channels to spark online conversation. If you're a Twitter influencer, this infographic is the ultimate guideline to your future tweets.

Chiara Di Rago
Chiara Di Rago 30 November 2016
Read more
50 Chrome Extensions That Will Boost Your Productivity

50 Chrome Extensions That Will Boost Your Productivity

Today you can find Google Chrome extensions for almost anything that you can think about. In the sea of available extensions, it can be a hustle to choose which one are the best for your type of the business.

Aleksej Durdevic
Aleksej Durdevic 29 November 2016
Read more
Digital Marketing - The Wave of the Future

Digital Marketing - The Wave of the Future

With social media platforms like Facebook holding well over 1.6 billion users world-wide (and counting), these digital platforms have become the new marketplace. In order to properly promote business brands and products or services, an online company needs to employ the services of a specialist known as a digital marketer.

Mohammad Farooq
Mohammad Farooq 29 November 2016
Read more