Article

Alexandra Burnett
Alexandra Burnett 26 November 2013

Just like Google, marketers should be answering questions in 2014

Be a better marketer and answer questions either through content writing or through social media activity.

Questions, questions, questions. We all have them: Whether they are thought provoking such as : How do I calculate ROI on my marketing activities ? or silly questions such as: Do horses and monkeys get grey hair when they get old?  

 

Whenever a question pops up in our head  we are most likely to just google it up.The average searches performed a day according to Statistic Brain are 5,134,000,000 ! That my friend, is a lot of searches/questions.

 

Google announced a new search algorithm called Hummingbird update -  which was created to improve the quality of search results. Google will now focus on understanding and responding to conversational style search queries.

 

This means that pushing highly optimised content on various channels will not bring marketers success in terms of ranking high in search results anymore. Research shows that  75% of users never scroll past the first page of search results which means that in order for your content to succeed it needs to comply with Google’s rules.  

 

In a nutshell the rules are: the content that marketers publish on the web should be able to answer questions according to the 5W’s – Who, What, When, Where, Why and How


Personally, I love the new update. I love that Google is focusing on answering questions and making sure that the results are suited best to answering people’s questions.

 

However, in 2014, Google should not be the only one answering questions but marketers should join the club!

 

How to answer questions like a boss!

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
The 8 Most Effective Words to Use in Your Next Email

The 8 Most Effective Words to Use in Your Next Email

There are 8 simple, yet effective words you can use to increase engagement in your next email. You can use these words strategically to inspire your subscribers to take action or develop good feelings about you and your brand. Read on to learn about these 8 words and how to use them in your emails.

Shelby McGuigan
Shelby McGuigan 8 August 2017
Read more
What is a CMS?

What is a CMS?

You’ve heard the term CMS, but what is it, what does it actually do? A CMS empowers you to get your companies' message out there, internally, externally or both.

Sean Hargrave
Sean Hargrave 14 August 2017
Read more
Instagram Contests – How to a run an excellent and legal contest

Instagram Contests – How to a run an excellent and legal contest

Running Instagram contests is a great idea! Instagram is a huge social media platform, with 700 million monthly active users. So just being active on it already significantly increases your reach and social media presence. But running contest can take it to the next level by increasing your engagement, generating leads, and making your audience happy.

Jan Zajac
Jan Zajac 15 August 2017
Read more