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Digital Doughnut Contributor
Digital Doughnut Contributor 22 November 2013

It's not all about Social Media. Let's get back to basics.

The buzz around social media can be very misleading

 

The buzz around social media can be very misleading, especially for small businesses with a limited marketing budget and no digital marketing expertise in-house to call on. As a business in this situation, it would be very unwise to invest heavily on social media unless you have your digital foundation and your digital mix in place.

This is something that is often overlooked by SMEs, particularity when it comes to the user experience offered on websites.  Traffic alone shouldn’t be a key metric for your marketing, you need targeted traffic and a usable website designed to convert users to customers and useful content to keep people coming back.

No amount of social media is going to increase sales leads if your website offers a poor or complicated experience. In fact, it could create a negative effect. We all know how fast bad news spreads, far quicker than any marketing and sales messages you want to push out. 

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