Article

Digital Doughnut Contributor
Digital Doughnut Contributor 22 November 2013

It's not all about Social Media. Let's get back to basics.

The buzz around social media can be very misleading

 

The buzz around social media can be very misleading, especially for small businesses with a limited marketing budget and no digital marketing expertise in-house to call on. As a business in this situation, it would be very unwise to invest heavily on social media unless you have your digital foundation and your digital mix in place.

This is something that is often overlooked by SMEs, particularity when it comes to the user experience offered on websites.  Traffic alone shouldn’t be a key metric for your marketing, you need targeted traffic and a usable website designed to convert users to customers and useful content to keep people coming back.

No amount of social media is going to increase sales leads if your website offers a poor or complicated experience. In fact, it could create a negative effect. We all know how fast bad news spreads, far quicker than any marketing and sales messages you want to push out. 

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Top 10 B2B Platforms to Help your Business Grow Worldwide

Top 10 B2B Platforms to Help your Business Grow Worldwide

Although the trend of a Business to Business portal is not new but the evolution of technology has indeed changed the way they function. Additional digital trading features and branding has taken the place of...

Salman Sharif
Salman Sharif 7 July 2017
Read more
7 reasons why social media marketing is important for your business

7 reasons why social media marketing is important for your business

Social media is quickly becoming one of the most important aspects of digital marketing, which provides incredible benefits that help reach millions of customers worldwide. And if you are not applying this profitable...

Sharron Nelson
Sharron Nelson 6 February 2018
Read more
Top 10 Skills to Become a Rockstar in Digital Marketing

Top 10 Skills to Become a Rockstar in Digital Marketing

Technology is continuously evolving, prompting marketers and entrepreneurs to dive into digital marketing to increase brand awareness, reach their target market, and ultimately drive sales and profit. 

Jessica Andriani
Jessica Andriani 7 September 2018
Read more
Top 7 Strategies For Improving Your Tech-Savvy Skills

Top 7 Strategies For Improving Your Tech-Savvy Skills

In today's modern world of technology it is very important to be tech-savvy. Knowing how to use technology is the key to success and great personal future developments.

Jessica Freeman
Jessica Freeman 11 May 2017
Read more
How to Encourage Customers to Post Photos about Your Brand

How to Encourage Customers to Post Photos about Your Brand

Visuals impact buyer behavior – there’s no doubt about it. But not just any visuals will have the impact you planned on your eCommerce marketing strategy. If the only images your customers see in relation to...

Luisana Cartay
Luisana Cartay 8 June 2016
Read more