Article

Digital Doughnut Contributor
Digital Doughnut Contributor 22 November 2013

It's not all about Social Media. Let's get back to basics.

The buzz around social media can be very misleading

 

The buzz around social media can be very misleading, especially for small businesses with a limited marketing budget and no digital marketing expertise in-house to call on. As a business in this situation, it would be very unwise to invest heavily on social media unless you have your digital foundation and your digital mix in place.

This is something that is often overlooked by SMEs, particularity when it comes to the user experience offered on websites.  Traffic alone shouldn’t be a key metric for your marketing, you need targeted traffic and a usable website designed to convert users to customers and useful content to keep people coming back.

No amount of social media is going to increase sales leads if your website offers a poor or complicated experience. In fact, it could create a negative effect. We all know how fast bad news spreads, far quicker than any marketing and sales messages you want to push out. 

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
‘Complainer marketing’ – should we harness rage to promote brands?

‘Complainer marketing’ – should we harness rage to promote brands?

As marketers, we're always looking to get the best results for our clients. But should we highjack the emotions of their customers to do so? No, as I explain in this post, you're better than that.

Tom Chapman
Tom Chapman 18 July 2018
Read more
7 reasons why social media marketing is important for your business

7 reasons why social media marketing is important for your business

Social media is quickly becoming one of the most important aspects of digital marketing, which provides incredible benefits that help reach millions of customers worldwide. And if you are not applying this profitable...

Sharron Nelson
Sharron Nelson 6 February 2018
Read more
8 Digital Marketing Trends to Watch in 2023

8 Digital Marketing Trends to Watch in 2023

The internet has conditioned customers to demand instant gratification, and that’s only set to continue. In 2023, customers will expect a response time of just hours. No more sending an email and waiting days for a...

Azeem Adam
Azeem Adam 3 May 2022
Read more
The Impact of New Technology on Marketing

The Impact of New Technology on Marketing

Technology has impacted every part of our lives. From household chores to business disciplines and etiquette, there's a gadget or app for it. Marketing has changed dramatically over the years, but what is the...

Alex Lysak
Alex Lysak 22 September 2020
Read more
Deep Link vs. Universal Link: Which One is Better?

Deep Link vs. Universal Link: Which One is Better?

Are universal link and deep link the same thing? There are some big differences, let's understand them.

Stefano Pisoni
Stefano Pisoni 17 March 2020
Read more