Article

Alexandra Burnett
Alexandra Burnett 4 November 2013
Categories Email & eCRM

How can you send the right email at the right time

Getting the message right and delivering it at the right time can dramatically improve your marketing results.

The essential emails every marketer should be sending:

 

1. Welcome email - as the name says on the tin, this emails should be sent  when a customer first interacts with your company. When they first sign up to a mailing list make sure that you have a friendly and engaging welcome email set to respond, highlighting other ways they can engage with you. Please, please, please - avoid sounding spammy or over excited - it will put them off.

 

2. Nurturing email - these are the lifeblood of your marketing automation system. Lead nurturing emails are the triggered emails sent in response to actions customers take on your website and when engaging with other emails. You’ll have content pathways already in place so that when they show interest in once piece of content they’ll automatically get sent another.

 

One thing I would say regarding this type of email - is that you have to be really careful when it comes to how often you send these emails. If you send them too often (3 times a day or more) chances are your leads will be put off - if you don’t send them  often enough your message will be inconsistent and your leads are likely to lose interest. So, every lead nurturing email must be sent wisely. There are great examples of nurturing emails in this blog.

 

3. Reminder email - if a customer has registered for a webinar or other events, then triggered emails can send reminders to attend at pre-decided times to increase the chances of them actually showing up. It’s especially helpful if the event is free too!

 

4. Thank You email- everybody loves good manners. So make sure you have a triggered thank you email set to go, so that every time someone downloads something, signs up for something, attends something, you send an email thanking them and highlighting the other great content and events that will likely be of interest to them.

 

Remember : the most important thing that we as marketers can do is to woo our target market market with every marketing effort- this includes email.

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Personalize Your Marketing Using 15 AI-Powered Prompts

Personalize Your Marketing Using 15 AI-Powered Prompts

Personalization has undoubtedly become one of the key elements that marketers shouldn’t ignore or underestimate any longer. With consumers increasingly expecting tailored experiences, the ability to customize...

Georges Fallah
Georges Fallah 30 May 2024
Read more
How to Review a Website — A Guide for Beginners

How to Review a Website — A Guide for Beginners

A company website is crucial for any business's digital marketing strategy. To keep up with the changing trends and customer buying behaviors, it's important to review and make necessary changes regularly...

Digital Doughnut Contributor
Digital Doughnut Contributor 25 March 2024
Read more
Craft the Winning Experience: A Deep Dive into Customer Experience (CX)

Craft the Winning Experience: A Deep Dive into Customer Experience (CX)

Understanding Customer Experience (CX) is crucial for business success. This blog explores CX, trending questions, and the Future of CX. Learn how to craft exceptional experiences that keep customers coming back for...

Sukhdev Singh
Sukhdev Singh 5 June 2024
Read more
7 Reasons Why Social Media Marketing is Important For Your Business

7 Reasons Why Social Media Marketing is Important For Your Business

In the past two decades social media has become a crucial tool for marketers, enabling businesses to connect with potential customers. If your business has yet to embrace social media and you want to know why it is...

Sharron Nelson
Sharron Nelson 29 February 2024
Read more
The Impact of New Technology on Marketing

The Impact of New Technology on Marketing

Technology has impacted every part of our lives. From household chores to business disciplines and etiquette, there's a gadget or app for it. Marketing has changed dramatically over the years, but what is the...

Alex Lysak
Alex Lysak 3 April 2024
Read more