Article

Digital Doughnut Contributor
Digital Doughnut Contributor 29 November 2013
Categories

Exposure for both your business and charities

If there's one thing this last month has shown us, it's that more and more businesses are getting on board with charity.

Exposure for both your business and the charity

 

That’s no bad thing; whether it’s Movember, Children in Need, Comic Relief or any other charitable organisation, affiliating your business with charity is win, win.  Not only does it benefit your business, it also of course helps out others in need and gives greater exposure to a good cause. People like to associate themselves with businesses that support good causes.

 

Opportunities for inspiring content

 

For a business operating online, supporting a charity, such as Movember, brings a whole host of opportunities and ideas for fresh content. Because growing a moustache takes time and dedication, you can catalogue the progress of your colleagues’ face fuzz on a daily basis. Whether it is through the use of blog posts, Facebook and Twitter updates or even YouTube videos, you can use this content as a powerful marketing tool both for your business and for the charity’s fundraising efforts.

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
The New '4Ps of Marketing'

The New '4Ps of Marketing'

Neil H. Borden, in 1964, gifted the world with the 4Ps of the Marketing Mix: Product, Price, Place and Promotion. This concept has been a cornerstone of business marketing. However, there are new 4Ps of Marketing – just as powerful and just as game changing as Neil Borden’s.

Daisy Kent
Daisy Kent 18 May 2017
Read more
How To Calculate Marketing ROI

How To Calculate Marketing ROI

Calculating marketing ROI is an exercise in patience and accuracy. The formula to calculate basic, short-term marketing ROI is simple: ROI = (Incremental Profit – Campaign Cost) / Campaign Cost. But marketers know that the formula—while accurate—is far too often misapplied to their efforts.

James Loomstein
James Loomstein 16 May 2017
Read more
A Complete Guide To Help Sales and Marketing Work On The Same Team

A Complete Guide To Help Sales and Marketing Work On The Same Team

''Companies with dynamic, adaptable sales and marketing processes report an average 10% more of their salespeople meet their quotas compared to other companies.'' - CSO Insight

Michael FitzGerald
Michael FitzGerald 19 May 2017
Read more