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Digital Doughnut Contributor
Digital Doughnut Contributor 29 November 2013
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Exposure for both your business and charities

If there's one thing this last month has shown us, it's that more and more businesses are getting on board with charity.

Exposure for both your business and the charity

 

That’s no bad thing; whether it’s Movember, Children in Need, Comic Relief or any other charitable organisation, affiliating your business with charity is win, win.  Not only does it benefit your business, it also of course helps out others in need and gives greater exposure to a good cause. People like to associate themselves with businesses that support good causes.

 

Opportunities for inspiring content

 

For a business operating online, supporting a charity, such as Movember, brings a whole host of opportunities and ideas for fresh content. Because growing a moustache takes time and dedication, you can catalogue the progress of your colleagues’ face fuzz on a daily basis. Whether it is through the use of blog posts, Facebook and Twitter updates or even YouTube videos, you can use this content as a powerful marketing tool both for your business and for the charity’s fundraising efforts.

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