Caroline Oliver
Caroline Oliver 22 March 2013

The Ve Interactive Feedback Loop

Ve Interactive discuss how data acts as the vital feedback required for analyse and therefore forward plan digital campa

Yesterday we posted on the advantage that specialists have. In Ve’s case it is the acumen that our feedback loop generates, the result of working with multiple clients across multiple sectors, within the very specific niche of online efficiency. Generalists however, whilst perfectly capable of delivering what the customer asked for, don’t necessarily deliver what they needed, because all the planning generally happens upfront and there isn’t enough of a feedback loop to verify that what is being done is qualitatively good, or relevant anymore. Technologies after all have a short shelf life.
The Ve Interactive feedback loop supports our work on both the individual (client) level and the market level. Here’s how:

The abandoned basket information we capture for our clients provides evidence.
This gets contextualised, creating opportunities for action
Re-engagement/remarketing campaigns and website optimisation
The generation of feedback for interrogation, measurement and adaptation to stimulate and accelerate new ideas, design decisions, and the invention of new technologies, as well as generate industry performance insight and statistical benchmarking information.
The ability for our company to continually strive to maximise our clients’ online efficiency and to be able to respond positively to market and regulation changes.  It’s this continual feedback loop from across the world that informs our client base and sets the wheels in motion for us to develop supplementary new technologies, so that way we are always building for our clients’ futures and not for their past.

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
7 reasons why social media marketing is important for your business

7 reasons why social media marketing is important for your business

Social media is quickly becoming one of the most important aspects of digital marketing, which provides incredible benefits that help reach millions of customers worldwide. And if you are not applying this profitable...

Sharron Nelson
Sharron Nelson 6 February 2018
Read more
8 Digital Marketing Trends to Watch in 2023

8 Digital Marketing Trends to Watch in 2023

The internet has conditioned customers to demand instant gratification, and that’s only set to continue. In 2023, customers will expect a response time of just hours. No more sending an email and waiting days for a...

Azeem Adam
Azeem Adam 3 May 2022
Read more
The Impact of New Technology on Marketing

The Impact of New Technology on Marketing

Technology has impacted every part of our lives. From household chores to business disciplines and etiquette, there's a gadget or app for it. Marketing has changed dramatically over the years, but what is the...

Alex Lysak
Alex Lysak 22 September 2020
Read more
How to Encourage Customers to Post Photos about Your Brand

How to Encourage Customers to Post Photos about Your Brand

Visuals impact buyer behavior – there’s no doubt about it. But not just any visuals will have the impact you planned on your eCommerce marketing strategy. If the only images your customers see in relation to...

Luisana Cartay
Luisana Cartay 8 June 2016
Read more
14 Benefits of Good User Interface Design

14 Benefits of Good User Interface Design

The most effective User Interface (UI) Design is born from being a part of the wider User Experience (UX) process. While best practice solutions exist, they should never be blindly applied without careful...

Alaina Roberts DipM MCIM CM
Alaina Roberts DipM MCIM CM 19 July 2019
Read more