Article

Caroline Oliver
Caroline Oliver 22 March 2013
Categories

The Ve Interactive Feedback Loop

Ve Interactive discuss how data acts as the vital feedback required for analyse and therefore forward plan digital campa

Yesterday we posted on the advantage that specialists have. In Ve’s case it is the acumen that our feedback loop generates, the result of working with multiple clients across multiple sectors, within the very specific niche of online efficiency. Generalists however, whilst perfectly capable of delivering what the customer asked for, don’t necessarily deliver what they needed, because all the planning generally happens upfront and there isn’t enough of a feedback loop to verify that what is being done is qualitatively good, or relevant anymore. Technologies after all have a short shelf life.
 
The Ve Interactive feedback loop supports our work on both the individual (client) level and the market level. Here’s how:

Data
The abandoned basket information we capture for our clients provides evidence.
 
Information
This gets contextualised, creating opportunities for action
 
Consequence
Re-engagement/remarketing campaigns and website optimisation
 
Action
The generation of feedback for interrogation, measurement and adaptation to stimulate and accelerate new ideas, design decisions, and the invention of new technologies, as well as generate industry performance insight and statistical benchmarking information.
 
Results
The ability for our company to continually strive to maximise our clients’ online efficiency and to be able to respond positively to market and regulation changes.  It’s this continual feedback loop from across the world that informs our client base and sets the wheels in motion for us to develop supplementary new technologies, so that way we are always building for our clients’ futures and not for their past.

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
How to Review a Website — A Guide for Beginners

How to Review a Website — A Guide for Beginners

Whether you're a startup or an established business, the company website is an essential element of your digital marketing strategy. The most effective sites are continually nurtured and developed in line with...

Digital Doughnut Contributor
Digital Doughnut Contributor 7 January 2020
Read more
10 Factors that Influence Customer Buying Behaviour Online

10 Factors that Influence Customer Buying Behaviour Online

Now is an era where customers take the center stags influencing business strategies across industries. No business can afford to overlook factors that could either break the customer experience or even pose a risk of...

Edward Roesch
Edward Roesch 4 June 2018
Read more
McDonald's: the History and Evolution of a Famous Logo

McDonald's: the History and Evolution of a Famous Logo

McDonald's logo is one of the most recognizable in the world. What does the logo of this brand mean, how did it evolve and what is the secret to the success of McDonald’s fast food network?

Anna Kuznetsova
Anna Kuznetsova 24 October 2019
Read more
The 3 Most Important Stages In Your Presentation

The 3 Most Important Stages In Your Presentation

If you want to deliver a presentation on a particular topic and you have to prepare yourself for it you should make sure that you go through several very important stages in order to craft a compelling, persuasive and...

Nicky Nikolaev
Nicky Nikolaev 16 February 2016
Read more
7 reasons why social media marketing is important for your business

7 reasons why social media marketing is important for your business

Social media is quickly becoming one of the most important aspects of digital marketing, which provides incredible benefits that help reach millions of customers worldwide. And if you are not applying this profitable...

Sharron Nelson
Sharron Nelson 6 February 2018
Read more