Article

Caroline Oliver
Caroline Oliver 22 March 2013
Categories

The Ve Interactive Feedback Loop

Ve Interactive discuss how data acts as the vital feedback required for analyse and therefore forward plan digital campa

Yesterday we posted on the advantage that specialists have. In Ve’s case it is the acumen that our feedback loop generates, the result of working with multiple clients across multiple sectors, within the very specific niche of online efficiency. Generalists however, whilst perfectly capable of delivering what the customer asked for, don’t necessarily deliver what they needed, because all the planning generally happens upfront and there isn’t enough of a feedback loop to verify that what is being done is qualitatively good, or relevant anymore. Technologies after all have a short shelf life.
 
The Ve Interactive feedback loop supports our work on both the individual (client) level and the market level. Here’s how:

Data
The abandoned basket information we capture for our clients provides evidence.
 
Information
This gets contextualised, creating opportunities for action
 
Consequence
Re-engagement/remarketing campaigns and website optimisation
 
Action
The generation of feedback for interrogation, measurement and adaptation to stimulate and accelerate new ideas, design decisions, and the invention of new technologies, as well as generate industry performance insight and statistical benchmarking information.
 
Results
The ability for our company to continually strive to maximise our clients’ online efficiency and to be able to respond positively to market and regulation changes.  It’s this continual feedback loop from across the world that informs our client base and sets the wheels in motion for us to develop supplementary new technologies, so that way we are always building for our clients’ futures and not for their past.

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
The New '4Ps of Marketing'

The New '4Ps of Marketing'

Neil H. Borden, in 1964, gifted the world with the 4Ps of the Marketing Mix: Product, Price, Place and Promotion. This concept has been a cornerstone of business marketing. However, there are new 4Ps of Marketing – just as powerful and just as game changing as Neil Borden’s.

Daisy Kent
Daisy Kent 18 May 2017
Read more
How To Calculate Marketing ROI

How To Calculate Marketing ROI

Calculating marketing ROI is an exercise in patience and accuracy. The formula to calculate basic, short-term marketing ROI is simple: ROI = (Incremental Profit – Campaign Cost) / Campaign Cost. But marketers know that the formula—while accurate—is far too often misapplied to their efforts.

James Loomstein
James Loomstein 16 May 2017
Read more
A Complete Guide To Help Sales and Marketing Work On The Same Team

A Complete Guide To Help Sales and Marketing Work On The Same Team

''Companies with dynamic, adaptable sales and marketing processes report an average 10% more of their salespeople meet their quotas compared to other companies.'' - CSO Insight

Michael FitzGerald
Michael FitzGerald 19 May 2017
Read more