Tips On Making Your Website Successful
Most people can set up a website, however, many people are left confused and frustrated with knowing what steps to take.
Your site has the potential to be as profitable as you want it, once it’s all set up and it’s easy for customers to purchase your products or services. Bu the big questions most people ask are “How do I attract people to my site?” “How do I get people to come back to my site?”.
By following the few tips we’ve listed below and importantly, ensure you stick at it, you can reap great rewards once you get the ball rolling. You will never see instant results when it comes to promoting your website. Consider it more of a snowball effect. The interest will gain over time, and slowly increase more and more until you have a constant average of customers visiting your website.
- Blogging
Blogs are a great addition to any site. Why? They provide free and interesting content for people to come and look at. If you utilise a business blog effectively, you can entice customers to come back or sign up to your site simply because they are interest in what you are blogging about, or because you may regularly post offers and updates.
You need to blog regularly for it to work, and make sure that you make what you post on your blog is interesting. What the aim is is not only to get people to revisit your site, but to get people to share your article. Keep it relevant to your products, then you’ll ensure you attract the right people to your site. If you sell beds and post an interesting article on your blog titled “The 5 Weirdest Beds In The World”, it will have what we refer to as a ‘shareability factor’. In a nutshell, that just means that people will want to share your post on social networking sites.
Shared posts = Traffic. Traffic = Sales Leads.
- Improving Conversion Rates
The conversion rate of your site can refer to a number of different things. It can refer to the following;
- Sign Ups
- Sales
- Traffic from blog redirecting to sites.
By getting to grips with certain tools such as Google Analytics, you can take an in depth look at what and who is visiting your site. You will also be able to find out other factors like how long they look at certain pages and where they are based geographically. You can also use either A/B Split Testing or Multivariate Data Analysis to find out what provides the best conversion rates for your website.
In order to successfully bump up your conversion rates, you need to make sure that your site is easily accessible and makes navigating, purchases and sign ups a doddle. Which takes up to our final point...
- User Friendliness
You should make everything on your site as simple and straightforward as possible. People like sites that they can get around easily, and they are more likely to go for a ‘wander’ if they feel comfortable using it. Make sure you take advantage of call-to-actions (CTA’s) such as ‘Sign Up’ plug-ins if you’re using WordPress or Mailing list options on the right hand side of your site.
Simple additions like that will give people a clear way to register to your site, so make sure you don’t let them miss out on the potential to provide them with information on your business on a regular basis. A sign up now could be a sale at a later date.