Article

Tejiri Ohwahwa
Tejiri Ohwahwa 25 June 2013

Brand Identity Toolkit

Having problems in illustrating your brand's identity through social media? This post provides a brand identity toolkit.

Brand Identity Checklist

 

Vision Statement

There are several questions to be answered under this topic. What is the most important thing you sell? What would you never sell? This provides focus and this questions zero in on your potential marketing plan. Be specific and clear in what you are doing. What makes your brand unique? There are many great brands out there probably doing and selling the same things you do so you have to be different. Using your brand has to create a unique experience for the consumer. Creating a unique experience delves into the next question which is how would consumers describe your brand? In addition, where do you see your brand in 5 years and consequent years? Obviously, you should have a goal and this question brings into mind the steps you should take in achieving this goals. Start with the end in media.

 

Consistency
We mention this in almost all of our blogs posts so it would truly be a crime if it did not have its own heading. Consistency is key. Consistency makes you look trustworthy. Just like in real life situations, if you know someone who acts different every time you see them you automatically find them suspicious. It is the same with brands. People like the familiar they want to associate with the familiar it makes them feel safe. Therefore, if you have a twitter account try to post everyday, do not clog their timelines limit yourself to a particular of tweets. This is standard procedure but it is worth mentioning again. Also, personalize your tweets the person posting those tweets is a human being so tweet like one. If you have a blog, it is good to maintain a consistent schedule. This makes people feel like they can count on you. You are reliable. Reliability and consistency are very important factors in maintain a strong brand identity.

 

Design
You brand has logos, particular letterheads etc. Try to incorporate these into your social media networks. Do not be lazy customize everything. With twitter, you have image headers, background pictures and twitter icons. With Facebook, it is the same except no background pictures. When a consumer looks at your social media platforms, they should know immediately that is your brand. Our post on Social Media Identity Guide also gives some good points.

 

Organization
Your consumers are different and multifaceted individuals and the ways they respond to things are different. Organizing how you respond to these differences is key. Some consumers like to create content, others like to share it, some prefer to reviews and others join communities to connect with other individuals. Monitoring these types of consumers is important in figuring out brand identity. Understanding their interests determines how you can engage with them.

 

Engagement
Engage, engage, and engage. What is the use of social media without engaging? Social media was built to engage. Follow relevant people, share interesting articles, and engage with your consumers. It is straightforward. The importance of engagement is that it widens your reach and you always want to do that. If there is a problem identify it, try to solve it. The customer care script comes in very handy in this situation. You do not have to only engage customers when it is negative situation; encourage positive behavior by rewarding it. This encourages customers to do positive things for your company.

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