4 Ways to Use Video for Marketing Your Business

Video is everywhere. It's the big thing in marketing right now.

1. Create promotional video to market your products and services


When creating promotional content try not to give too much away: aim to make the viewer want to find out more. This will encourage them to visit your website, which will also help to drive that all-important traffic to your site. 


Take a look at Qualcomm’s most recent marketing video Best Bus Stop EverWith over 3 million views it’s a great example of a clever marketing concept that demonstrates how the company ’make everyday life better with social media’. There is so much video content out there that your video needs to stand out and engage viewers. Like Qualcomm, you need to try and think outside the box, brainstorm ideas until you come up with a concept that works. 


2. Use your expertise to create ’how-to’ videos


This video format is not only useful to potential customers or clients, but is also a great opportunity to show off what you know and build up credibility. When deciding what topics to address in your videos it’s important to think about what your customers or clients might need help with.


ReelSEO show some great examples of ’how-to’ videos on their YouTube channel, and also give plenty of useful tips on video marketing and video production. Be sure to check it out before implementing video into your marketing strategy. If you get it right, viewers will feel like you’ve really helped them. They may even subscribe to your video channel and continue to engage in what else you’re doing online.


3. Engage with potential customers using webinars


Live webinars are great for encouraging your audience to engage in conversation and debate with you. It’s an opportunity for clients, customers and industry experts to meet the real you, this will make them feel more personally connected to your brand. They’re also handy for building SEO and generating traffic to your website. You can enhance this by extending the life of your webinars by making them available on-demand.


There are plenty of examples of companies who are using webinars to add value to their brand. For example The Ken Blanchard Companies, a management training and consultancy firm, offer free-of-charge webinars about management techniques. Their webinars often provide information parallel to that found in their books, a great way to market content.


Hubspot also offer free on-demand webinars, take a look at their webinar Beginners Guide to Video Marketing for even more tips on online video.


4. Live stream your events and conferences


If your company host events and conferences then live streaming these events can often enhance your business. Live streaming your event opens doors to new potential clients who maybe haven’t heard of your events previously, or just haven’t been able to attend due to distance.


Live video content also creates a sense of urgency, in comparison to simply filming an event and then making it available on-demand a few days later. This urgency can really help to drive the number of viewers. There are tons of advantages to live streaming your events, more of which we highlighted in our blog here. 


To find out more about online video solutions, go to

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
Google Analytics in Only Three Numbers

Google Analytics in Only Three Numbers

Financial advisors and other professionals can decipher a lot of information from Google Analytics with three simple categories.

Marina Howell
Marina Howell 17 October 2016
Read more
How to Optimize Your Confirmation Email Design and Make It Bring You More Sales

How to Optimize Your Confirmation Email Design and Make It Bring You More Sales

Email marketing is not just about newsletters! Transactional and confirmation emails shouldn’t be neglected when it comes to design and content. An exceptional confirmation email can help you nail another purchase in minutes.

Roland Pokornyik
Roland Pokornyik 17 October 2016
Read more
Get a Complete View of Your Customer Journey in 5 Easy Steps

Get a Complete View of Your Customer Journey in 5 Easy Steps

Here's how you can get a complete view of your customer journey so that your email campaigns continue to win new customers.

Sophia Skinbjerg
Sophia Skinbjerg 18 October 2016
Read more
How to Solve the Two Biggest Challenges of Social Media Marketing

How to Solve the Two Biggest Challenges of Social Media Marketing

Most small businesses spend more than 6 hours per week on social media marketing and more than one-third post at least once per day. Along with finding the time, the other biggest challenge professionals face is finding the right content to post. If you’re experiencing these challenges, keep reading because we’re going to help you solve them.

Melissa Darcey
Melissa Darcey 20 October 2016
Read more