Article

Paul Blunden
Paul Blunden 15 July 2013

Launch of Usability247

New multiplatform usability testing and user research agency launches today offering services when customers need them.

London, UK, Monday July 15th, 2013 - Paul Blunden, CEO, and former co-founder and CEO of Foviance, today announced the launch of Usability247 representing a new approach to delivering services in the user experience industry. Usability247 will provide multiplatform user experience research and usability testing services to customers around the world when they need them not when they are told they can have them.

 

Paul Blunden, CEO stated – “We are very excited to launch this business which will revolutionise the way customers can access key usability testing and research services. Usability is still lacking in too many products and interfaces due not only to the complexity in the technology and resulting change in user behaviour but also because clients can’t access services when they are needed. This is Usability247’s unique advantage.”

 

Usability247 will deliver multiplatform services to organisations when they need them so they no longer are required to take a two-week vacation from development when they want to “do” usability. There are three services at launch.

 

247:expert is an advanced expert review methodology incorporating video sessions from partner “WhatUsersDo”. The detailed analysis and recommendations make it the closest thing to lab usability testing without actually going into the lab.

 

247:lab is designed for those customers who want to view users in a lab environment and want results within a few days of booking the service.

 

And finally, for those customers that need to show they have researched with a representative sample of users there is 247:online that combines task testing and research questions to 200, 400 or 600 participants

 

All the services can be carried out across multiple platforms and geographies and customers will soon be able to book services online through a unique, self-service portal at the usability247 website.

 

Ashley Friedlein, CEO, Econsultancy commented. “Econsultancy believes that customer experience is the next competitive battleground in marketing. But delivering an outstanding user experience across the many, proliferating, devices and channels is hard. And doing that internationally is even harder. So a set of services like these, which can plug into existing capabilities and processes, is a great idea."

 

WhatUserDo founder Lee Duddell said “Usability247 is well positioned to offer the always-on, borderless and multi-device usability services that the market now demands. They have the right blend of tools and experience for organisations who are serious about UX and we are delighted to be working with them."

 

Usability247 delivers services when our clients need them – today, tomorrow, overnight, over the weekend. We are built for multi-platform: every smartphone, tablet, website. And we deliver services internationally – wherever our customers, customers and users are.

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
Amazon is the new Google for Product Search

Amazon is the new Google for Product Search

Amazon has become the top place consumers go on the Internet to search for products. In a Raymond James study published in early 2017, 52% of people said that Amazon is now their first choice for product searches. Here’s how you can get to the top of Amazon’s results and stay relevant

Brian Beck
Brian Beck 21 November 2017
Read more
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
3 Social Media Trends to Follow in 2018

3 Social Media Trends to Follow in 2018

Discover three big trends that will have the impact on social media in 2018 - from ephemeral content, to influencer marketing and augmented reality.

John Siebert
John Siebert 15 November 2017
Read more
Top 10 B2B Platforms to Help your Business Grow Worldwide

Top 10 B2B Platforms to Help your Business Grow Worldwide

Although the trend of a Business to Business portal is not new but the evolution of technology has indeed changed the way they function. Additional digital trading features and branding has taken the place of traditional outreach methods to get in touch with targeted buyers or sellers.Here are some of the best and fastest growing global B2B platforms that are helping thousands of businesses in the world to grow and reach their international and local clients.

Salman Sharif
Salman Sharif 7 July 2017
Read more