Article

Mark Mason
Mark Mason 4 July 2013

How Mobile Enterprise Apps can Transform Your Business

The rapid growth of mobile devices, teamed with the expansion of cloud computing and advancements in mobile device security, has led to large organisations using mobile apps within their company to help boost staff productivity and make their processes more efficient. According to Antenna Software, 43% of companies are currently working on a mobile app for their customers, while 42% are developing internal apps for their employees; highlighting the emphasis organisations are placing on

Enterprise Mobility 

 

Mobile apps are no longer confined to customer engagement strategies and marketing campaigns, but are now being considered for internal purposes. Large corporations are evaluating how they can use bespoke mobile apps within their business to streamline processes and to improve staff productivity. A large brand might have a number of consumer-facing mobile apps, but they might require a much larger number of apps for their employees. Genentech, a company who are embracing bespoke enterprise apps, expect to have 500 employee-facing apps by 2015. Via crowdsourcing, Genentech is asking employees to vote for their favourite app ideas and the most popular ones will get developed. Examples include apps for meeting room booking or recording expenses.

It’s essential that once these apps are in use, businesses are monitoring how their employees are using them; through analytics and also through customer feedback. Businesses need to understand how their staff are utilising these apps to ensure they are being used to their full potential and to work out how they can be improved moving forwards.

As businesses like Genentech are starting to see the potential ROI of enterprise apps, we predict that there will be a rise in demand for entire suites of apps. This is happening for a number of reasons. Firstly, apps that have been developed by one department are being held up as best in class for delivering real business value: other departments are taking note and considering what mobile could do for them. Secondly, because of the increase in mass mobile device deployments across organisations, businesses at the start of this process are considering their entire mobility roadmap and ecosystem from the outset to gain the maximum return from these deployments.

Businesses also need to consider the management of the apps on personal devices and how employees may react to having these apps on their personal devices. Mobile security is a key consideration and whether a business opts for Bring-Your-Own Device (BYOD) or enterprise-owned devices, they need to make sure their devices, and the applications on the devices, are sufficiently protected against potential security risks.

Mobile enterprise apps are enabling organisations to increase employee productivity regardless of time or location, and, more importantly, they are transforming business processes and putting companies ahead of those who haven’t started to consider their mobile strategy. Whether it’s through a compelling sales presentation tool, or an internal expenses app for employees; there are many ways in which businesses can add value through enterprise mobile apps. Businesses should be focusing on how they can make the most out of mobile within their organisation, and the value that enterprise mobile apps may be able to add.

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
The Impact of New Technology on Marketing

The Impact of New Technology on Marketing

Technology has impacted every part of our lives. From household chores to business disciplines and etiquette, there's a gadget or app for it. Marketing has changed dramatically over the years, but what is the...

Alex Lysak
Alex Lysak 22 September 2020
Read more
The Carrot of a Bigger Market is More Powerful Than the Stick of Legal Action in Driving Web Accessibility Investment, New Research Finds

The Carrot of a Bigger Market is More Powerful Than the Stick of Legal Action in Driving Web Accessibility Investment, New Research Finds

Getting web accessibility right is a massive commercial opportunity. The World Health Organization estimates that 1.3bn people worldwide are living with some form of impairment. The benefits of making it easier for...

Michael Nutley
Michael Nutley 30 November 2023
Read more
It’s Time For Brands to Move From Personalised, to Personal

It’s Time For Brands to Move From Personalised, to Personal

At a time when almost every brand is tailoring content and offers to individual customers based on their demographic data, purchase history, and online behaviours, are these personalisation efforts still adding value?...

Shafqat Islam
Shafqat Islam 27 November 2023
Read more
The 3 Most Important Stages In Your Presentation

The 3 Most Important Stages In Your Presentation

If you want to deliver a presentation on a particular topic and you have to prepare yourself for it you should make sure that you go through several very important stages in order to craft a compelling, persuasive and...

Nicky Nikolaev
Nicky Nikolaev 16 February 2016
Read more
McDonald's: the History and Evolution of a Famous Logo

McDonald's: the History and Evolution of a Famous Logo

McDonald's logo is one of the most recognizable in the world. What does the logo of this brand mean, how did it evolve and what is the secret to the success of McDonald’s fast food network?

Anna Kuznetsova
Anna Kuznetsova 24 October 2019
Read more