Article

Elena Shalashnikova
Elena Shalashnikova 4 July 2013
Categories Social Media

Brand fans on social networks - cost and value.

Brand fans on social media official company pages have recently become a new kpi or even a goal.

Brand fans on social media official company pages have recently become a new kpi to measure the effectiveness of online advertising, or even a goal of social media at times. Companies by no means always ask themselves if their businesses really need those subscribers, and they hardly ever get an answer to the question.

 

How much? A subscriber on a social network could cost anything from “nothing” to 250 RUB each. 250 RUB is an amount you are likely to pay to a digital agency for followers on Facebook (as a rule) attracted by targeted advertising. Subscribers could be cheaper on other social networks or/and attracted by different methods. Subscribers “for free” usually mean that they were driven by company employees and their friends and pals, and the brand’s owner doesn’t know how. Taxes and the employees’ salaries are not taken into account.

How to attract?

1.      Targeted advertising – is one of the most common ways. This method involves placing an ad with a small image and a short text and paying the social network for that. You pay either per click or per display. You can select the audience you would like your ad to be shown to by gender, age, region, and interests. These options are offered by Facebook, Vkontakte, Linkedin, Odnoklassniki. Targeting possibilities are quite limited on Odnoklassniki, though. So having paid to the network you get visitors to your company page. But not all of them will subscribe. One subscriber per 3-4 visitors is a good conversion rate. One in 5-6 is a norm.  If conversion is lower you should change the ad settings or sometimes even reconsider the concept of your page. 

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
A Look At Top Mobile App Development Trends for 2017

A Look At Top Mobile App Development Trends for 2017

The demand for apps is increasing at a rapid pace and there are some mobile app development trends to watch out for in 2017.

Alesia Nik
Alesia Nik 18 January 2017
Read more
Android vs. iOS: Smartphones, Which And Why

Android vs. iOS: Smartphones, Which And Why

You’re in the market looking for a new smartphone. Here's the question, which smartphone OS should you invest your money in?

Jenny Granados
Jenny Granados 19 January 2017
Read more
Year’s Best Tech Gadgets at CES 2017 Revealed

Year’s Best Tech Gadgets at CES 2017 Revealed

The biggest tech event of the year, CES 2017 showcased a wide assortment of new gadgets, Cars and TVs that will leave you spellbound.

Alesia Nik
Alesia Nik 16 January 2017
Read more