Article

Elena Shalashnikova
Elena Shalashnikova 4 July 2013
Categories Social Media

Brand fans on social networks - cost and value.

Brand fans on social media official company pages have recently become a new kpi or even a goal.

Brand fans on social media official company pages have recently become a new kpi to measure the effectiveness of online advertising, or even a goal of social media at times. Companies by no means always ask themselves if their businesses really need those subscribers, and they hardly ever get an answer to the question.

 

How much? A subscriber on a social network could cost anything from “nothing” to 250 RUB each. 250 RUB is an amount you are likely to pay to a digital agency for followers on Facebook (as a rule) attracted by targeted advertising. Subscribers could be cheaper on other social networks or/and attracted by different methods. Subscribers “for free” usually mean that they were driven by company employees and their friends and pals, and the brand’s owner doesn’t know how. Taxes and the employees’ salaries are not taken into account.

How to attract?

1.      Targeted advertising – is one of the most common ways. This method involves placing an ad with a small image and a short text and paying the social network for that. You pay either per click or per display. You can select the audience you would like your ad to be shown to by gender, age, region, and interests. These options are offered by Facebook, Vkontakte, Linkedin, Odnoklassniki. Targeting possibilities are quite limited on Odnoklassniki, though. So having paid to the network you get visitors to your company page. But not all of them will subscribe. One subscriber per 3-4 visitors is a good conversion rate. One in 5-6 is a norm.  If conversion is lower you should change the ad settings or sometimes even reconsider the concept of your page. 

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
7 reasons why social media marketing is important for your business

7 reasons why social media marketing is important for your business

Social media is quickly becoming one of the most important aspects of digital marketing, which provides incredible benefits that help reach millions of customers worldwide. And if you are not applying this profitable...

Sharron Nelson
Sharron Nelson 6 February 2018
Read more
The Impact of New Technology on Marketing

The Impact of New Technology on Marketing

Technology has impacted every part of our lives. From household chores to business disciplines and etiquette, there's a gadget or app for it. Marketing has changed dramatically over the years, but what is the...

Alex Lysak
Alex Lysak 22 September 2020
Read more
How to Encourage Customers to Post Photos about Your Brand

How to Encourage Customers to Post Photos about Your Brand

Visuals impact buyer behavior – there’s no doubt about it. But not just any visuals will have the impact you planned on your eCommerce marketing strategy. If the only images your customers see in relation to...

Luisana Cartay
Luisana Cartay 8 June 2016
Read more
The 3 Most Important Stages In Your Presentation

The 3 Most Important Stages In Your Presentation

If you want to deliver a presentation on a particular topic and you have to prepare yourself for it you should make sure that you go through several very important stages in order to craft a compelling, persuasive and...

Nicky Nikolaev
Nicky Nikolaev 16 February 2016
Read more
How to Review a Website — A Guide for Beginners

How to Review a Website — A Guide for Beginners

Whether you're a startup or an established business, the company website is an essential element of your digital marketing strategy. The most effective sites are continually nurtured and developed in line with...

Digital Doughnut Contributor
Digital Doughnut Contributor 7 January 2020
Read more