John Horsley 20 December 2013

WestJet Christmas Miracle: real-time giving Christmas viral

Canadian airline WestJet pulled off a Christmas stunt that involved gifting passengers what they desired for Christmas. Preflight passengers had the opportunity to talk to Santa (sat in a studio) via a video screen and told him what they really wanted for Christmas. WestJet had teams of people on hand to run out and buy the gifts whilst the passengers were in transit. On arrival at their destination the luggage carousel was turned into a winter wonderland where it snowed inside of the terminal

At the time of posting, this video has received 31,124,394 now for the cost of a few gifts that’s a very cheap way to buy attention, brilliant marketing!

Please login or register to add a comment.

United Kingdom

John Horsley is the founder of Digital Doughnut a global marketplace for marketers and Digital Marketing, LinkedIn 5th largest group. He has over 16 years digital marketing industry experience and has seen the industry grow up from the days of the early internet pioneers to today`s bustling marketplace. John is highly influential in the world of marketing and regularly judges both marketing and technology awards. In addition to this the British Interactive Media Association and The Drum have both ranked John as one of the top 100 people in the UK's digital Industry and Fastcompany magazine listed John in the top 50 most influential people on the web. John`s company Communitize specialises in developing communities for brands including Adobe where Communitize has developed the strategy for and has managed Adobe`s CMO.COM website in Europe for the last 4 years.

See more about this author

Skills

This user has not entered their Skills

Previous Experience

This user has not entered their Previous Experience

Education & Qualifications

This user has not entered their Education & Qualifications

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

    
Digital Marketing Vs. Traditional Marketing: Which One Is Better?What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

                Julie Cave
                14 July 2016
            
Read more

4 Important Digital Marketing Channels You Should Know AboutIt goes without saying that a company can't do without digital marketing in today's world. 

                Digital Doughnut Contributor
                5 November 2014
            
Read more

The 8 Most Effective Words to Use in Your Next EmailThere are 8 simple, yet effective words you can use to increase engagement in your next email. You can use these words strategically to inspire your subscribers to take action or develop good feelings about you and your brand. Read on to learn about these 8 words and how to use them in your emails.

                Shelby McGuigan
                8 August 2017
            
Read more

What is a CMS?You’ve heard the term CMS, but what is it, what does it actually do? A CMS empowers you to get your companies' message out there, internally, externally or both. 

                Sean Hargrave
                14 August 2017
            
Read more

Instagram Contests – How to a run an excellent and legal contestRunning Instagram contests is a great idea! Instagram is a huge social media platform, with 700 million monthly active users. So just being active on it already significantly increases your reach and social media presence. But running contest can take it to the next level by increasing your engagement, generating leads, and making your audience happy. 

                Jan Zajac
                15 August 2017
            
Read more