Article

John Horsley
John Horsley 20 December 2013
Categories

WestJet Christmas Miracle: real-time giving Christmas viral

Canadian airline WestJet pulled off a Christmas stunt that involved gifting passengers what they desired for Christmas. Preflight passengers had the opportunity to talk to Santa (sat in a studio) via a video screen and told him what they really wanted for Christmas. WestJet had teams of people on hand to run out and buy the gifts whilst the passengers were in transit. On arrival at their destination the luggage carousel was turned into a winter wonderland where it snowed inside of the terminal

 

 

 

 

Canadian airline WestJet pulled off a Christmas stunt that involved gifting passengers what they desired for Christmas. Preflight passengers had the opportunity to talk to Santa (sat in a studio) via a video screen and told him what they really wanted for Christmas. WestJet had teams of people on hand to run out and buy the gifts whilst the passengers were in transit. On arrival at their destination the luggage carousel was turned into a winter wonderland where it snowed inside of the terminal and gifts came out one by one for the passengers on the carousel. I’m sure the man who said he needed socks and pants was sickened to see a family get a 50" plasma TV vs him opening his pack of slims. 

 

At the time of posting, this video has received 31,124,394 now for the cost of a few gifts that’s a very cheap way to buy attention, brilliant marketing! 

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
How to Review a Website — A Guide for Beginners

How to Review a Website — A Guide for Beginners

A company website is crucial for any business's digital marketing strategy. To keep up with the changing trends and customer buying behaviors, it's important to review and make necessary changes regularly...

Digital Doughnut Contributor
Digital Doughnut Contributor 25 March 2024
Read more
10 Daily Habits That Set High-Performing Designers & Marketers Apart

10 Daily Habits That Set High-Performing Designers & Marketers Apart

Discover the 10 daily habits that elevate designers & marketers to high-performance levels. Transform your routine for success today.

Nevilson Christian
Nevilson Christian 23 April 2024
Read more
The Impact of New Technology on Marketing

The Impact of New Technology on Marketing

Technology has impacted every part of our lives. From household chores to business disciplines and etiquette, there's a gadget or app for it. Marketing has changed dramatically over the years, but what is the...

Alex Lysak
Alex Lysak 3 April 2024
Read more
7 Reasons Why Social Media Marketing is Important For Your Business

7 Reasons Why Social Media Marketing is Important For Your Business

In the past two decades social media has become a crucial tool for marketers, enabling businesses to connect with potential customers. If your business has yet to embrace social media and you want to know why it is...

Sharron Nelson
Sharron Nelson 29 February 2024
Read more
10 Factors that Influence Customer Buying Behaviour Online

10 Factors that Influence Customer Buying Behaviour Online

Now is an era where customers take the center stags influencing business strategies across industries. No business can afford to overlook factors that could either break the customer experience or even pose a risk of...

Edward Roesch
Edward Roesch 4 June 2018
Read more