John Horsley 20 December 2013

WestJet Christmas Miracle: real-time giving Christmas viral

Canadian airline WestJet pulled off a Christmas stunt that involved gifting passengers what they desired for Christmas. Preflight passengers had the opportunity to talk to Santa (sat in a studio) via a video screen and told him what they really wanted for Christmas. WestJet had teams of people on hand to run out and buy the gifts whilst the passengers were in transit. On arrival at their destination the luggage carousel was turned into a winter wonderland where it snowed inside of the terminal

At the time of posting, this video has received 31,124,394 now for the cost of a few gifts that’s a very cheap way to buy attention, brilliant marketing!

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United Kingdom

John Horsley is the founder of Digital Doughnut a global marketplace for marketers and Digital Marketing, LinkedIn 5th largest group. He has over 16 years digital marketing industry experience and has seen the industry grow up from the days of the early internet pioneers to today`s bustling marketplace. John is highly influential in the world of marketing and regularly judges both marketing and technology awards. In addition to this the British Interactive Media Association and The Drum have both ranked John as one of the top 100 people in the UK's digital Industry and Fastcompany magazine listed John in the top 50 most influential people on the web. John`s company Communitize specialises in developing communities for brands including Adobe where Communitize has developed the strategy for and has managed Adobe`s CMO.COM website in Europe for the last 4 years.

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