John Horsley 20 December 2013

WestJet Christmas Miracle: real-time giving Christmas viral

Canadian airline WestJet pulled off a Christmas stunt that involved gifting passengers what they desired for Christmas. Preflight passengers had the opportunity to talk to Santa (sat in a studio) via a video screen and told him what they really wanted for Christmas. WestJet had teams of people on hand to run out and buy the gifts whilst the passengers were in transit. On arrival at their destination the luggage carousel was turned into a winter wonderland where it snowed inside of the terminal

At the time of posting, this video has received 31,124,394 now for the cost of a few gifts that’s a very cheap way to buy attention, brilliant marketing!

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Digital Marketing fanatic with over 15 year digital marketing industry experience. Founder of the Digital Marketing group on LinkedIn, the 4th biggest group on LinkedIn. Winner of LinkedIn Power Profiles 2015 - Top 10 Ranking In Marketing And Advertising Founder of Digital Doughnut the global community for digital marketing professionals http://digitaldoughnut.com Ranked in the British Interactive Media Associations top 100 people in the UK's Digital Industry 2014, 2015, 2016, 2017 Ranked by Fastcompany magazine as one of the top 50 most influential people on the web Ranked by The Drum Magazine as one of the top 200 people in Digital in the UK Judge of Communicator Magazines, Digital Impact Awards 2013, 2014, 2015, 2016, 2017 Judge, community partner and advisor to the Technology Strategy Board Reaches over 1,000,000 marketing professionals every week! Hubspot ranks Digital Marketing as the No.1 group for marketers on LinkedIn! Specialties: Digital Marketing, Digital Marketing Technologies, Digital Marketing Strategy, Digital Marketing Events, Digital Marketing Training, Digital Marketing Consultancy, Digital Marketing Transformation, Social Media Marketing CHECK OUT THE DIGITAL LEADERS VIDEOS BELOW! Join http://DigitalDoughnut.com to stay updated to information and events on Digital Marketing

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