Article

John Horsley
John Horsley 20 December 2013
Categories

WestJet Christmas Miracle: real-time giving Christmas viral

Canadian airline WestJet pulled off a Christmas stunt that involved gifting passengers what they desired for Christmas. Preflight passengers had the opportunity to talk to Santa (sat in a studio) via a video screen and told him what they really wanted for Christmas. WestJet had teams of people on hand to run out and buy the gifts whilst the passengers were in transit. On arrival at their destination the luggage carousel was turned into a winter wonderland where it snowed inside of the terminal

 

 

 

 

Canadian airline WestJet pulled off a Christmas stunt that involved gifting passengers what they desired for Christmas. Preflight passengers had the opportunity to talk to Santa (sat in a studio) via a video screen and told him what they really wanted for Christmas. WestJet had teams of people on hand to run out and buy the gifts whilst the passengers were in transit. On arrival at their destination the luggage carousel was turned into a winter wonderland where it snowed inside of the terminal and gifts came out one by one for the passengers on the carousel. I’m sure the man who said he needed socks and pants was sickened to see a family get a 50" plasma TV vs him opening his pack of slims. 

 

At the time of posting, this video has received 31,124,394 now for the cost of a few gifts that’s a very cheap way to buy attention, brilliant marketing! 

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
7 Things Every Company Website Should Include

7 Things Every Company Website Should Include

What elements to include in your company website? This is the first question you should ask yourself before you start designing the site. We’ve shortlisted the following essential elements every business website must have to effectively engage with customers.

simon walker
simon walker 20 February 2017
Read more
8 Tools For Automated Social Media Marketing

8 Tools For Automated Social Media Marketing

In today’s era, marketing online without using the instruments of social media is like using a bucket without a bottom. Social media is your salvation to improved visibility, reach and exposure, the one thing that will fill the vacuum and kill the friction in your marketing efforts.

Paul Simmons
Paul Simmons 13 February 2017
Read more
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
Infographic: Direct Mail vs Email

Infographic: Direct Mail vs Email

In the past direct mail has been referred to as dead. So we decided to do some research and compared direct mail to email marketing, it's digital alternative.

Rosie Niblock
Rosie Niblock 15 February 2017
Read more