Miles Young
Miles Young 24 December 2013
Categories Social Media

How Facebook's Algorithm Change Could Alter Social Media Marketing

Discover how the new Facebook algorithm is changing the social marketing landscape.

Without a doubt, Facebook is one of the top social networks in this day and age. It’s a place where people can keep in touch with friends and family, as well as promoting a business and finding things in which their fans are interested. Recently, Facebook has slightly tweaked its algorithm to promote more news-oriented content. This requires a greater deal of connectivity for marketers all over. So how will this affect marketers and their businesses?


How will Facebook Change?


The social networking giant will introduce an "Unfollow" button that users can click to block content from friends and keep distasteful posts from popping up on their News Feeds and timelines. This magic button also works without alerting the person that they got blocked.

The new "Unfollow" button will take the place of the "Hide All" button and allow users to edit content that could be offensive or unprofessional. It does all of this without worrying about hurt feelings and lost friends. The whole reason for this change is to allow people to see more of what they care about and spend less time weeding through information that they don’t.


More News, Less Memes


Facebook is focusing more on news articles and users are enjoying them. The company is rolling out what is presumably an improvement to its EdgeRank algorithm to create a better distinction between high-quality news articles from other websites and meme photos. It will also be placing greater emphasis the news content that gets featured. Just remember — high-quality news-oriented content will probably start showing up more and more, while funny memes will get seen less. Stay on top of your news feed by having a fast reliable connection. Check out to find an internet package that best suits your marketing needs.


How Do You Get Higher Quality?


The difference between high quality and low quality depends on several factors. Facebook’s algorithm will identify articles and content with proper grammar and keywords. It will rank an article titled: "Pics of funni catz" lower that one titled: "Pictures of funny cats." They could be sending the same message, but Facebook wants to focus on being more sophisticated.


Like Google, Facebook is interested in weeding out the bad language and distasteful grammar in favor of well written articles and informative information. All of this means that when you post on Facebook, make sure you look like a reputable and respectable person or group. The social network’s algorithm will spread your articles farther if you offer higher quality information and news.


What Do You Write About?


People enjoy staying on top of current news. They like to tell their friends about celebrity gossip. They want to share sports information with others. They want to make plans when they know the weather will be sunny and bright. People want to know what is going on in their world. To get people interested in the things you are marketing, give them something to be interested in.

Post a news article about the recent big game that took place in the wonderful world of sports. Tell them what the Presidents says about new policies. Share with them what is going on with school systems in their area or nationwide — whatever fits the bill to get your message seen.


When it comes to marketing, there is no better place to do it than on social networking platforms. These are places where people come together to find and share information with their friends and family. In order to promote your marketing, it is necessary to change with the media. If people are interested in current events and news, adapt so that is what you give them.


Facebook’s new algorithm is a positive step toward creating a marketable environment for better business. Just remember to post content that is high in quality and informative for the best possible chance at reaching others. Just like plants need soil, water, and sunlight marketers need current events, correct grammar, and useful information to grow their market. The "Unfollow" button Facebook is introducing to their users will do just that.

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
Google Analytics in Only Three Numbers

Google Analytics in Only Three Numbers

Financial advisors and other professionals can decipher a lot of information from Google Analytics with three simple categories.

Marina Howell
Marina Howell 17 October 2016
Read more
How to Optimize Your Confirmation Email Design and Make It Bring You More Sales

How to Optimize Your Confirmation Email Design and Make It Bring You More Sales

Email marketing is not just about newsletters! Transactional and confirmation emails shouldn’t be neglected when it comes to design and content. An exceptional confirmation email can help you nail another purchase in minutes.

Roland Pokornyik
Roland Pokornyik 17 October 2016
Read more
Get a Complete View of Your Customer Journey in 5 Easy Steps

Get a Complete View of Your Customer Journey in 5 Easy Steps

Here's how you can get a complete view of your customer journey so that your email campaigns continue to win new customers.

Sophia Skinbjerg
Sophia Skinbjerg 18 October 2016
Read more
Omnichannel Retail: Personalizing The Customer Journey Across Channels

Omnichannel Retail: Personalizing The Customer Journey Across Channels

The reality for retailers today is that to be successful, omnichannel strategies are no longer an option but a necessity to stay competitive. Consumers want to engage with brands on social media, in a physical store, on an ecommerce site, through a mobile app, via email or through a phone call.

Larisa Bedgood
Larisa Bedgood 18 October 2016
Read more