Article

Harriet Beckett
Harriet Beckett 11 December 2013

FESTIVE SOCIAL MEDIA

ARE YOU ON THE NAUGHTY LIST? THE DOS AND DON'TS OF FESTIVE SOCIAL MEDIA

ARE YOU ON THE NAUGHTY LIST?
THE DOS AND DON’TS OF FESTIVE SOCIAL MEDIA
 

It’s that wonderful time of year again,  the tree is up in the office, the secret santa presents are under the tree and the festive celebrations are just about every night of the week! But now is not the time to neglect social media or start experimenting with more outrageous posts. Make sure you stay on Santa’s nice list this year and avoid the inevitable coal in your stocking by following our dos and don’ts of festive social media.

 

The Naughty List

Please Don’t...

 

  • POST INAPPROPRIATE MATERIAL. It may be tempting to start a live feed from your office Christmas party but remember that this is the time that people let their hair down and may be inclined to have one too many sherries, not really the image that you want to send out of the managing director! Make sure you have the permission to post visual material and curate images the next day just to be safe.

 

  • GO OFF BRAND. It is easy to get caught up in the excitement of festivities but maintaining your corporate image should still be paramount. Use Christmas as a tool to convey a more fun approach without diluting the message you have spent all year building up.

 

  • FORGET THAT NOT EVERYONE CELEBRATES CHRISTMAS. Unless you are a religious organisation promoting any religious content may be offputting to a sector of your audience. Try and include more neutral language to avoid excluding anyone from your Christmas activities.

 

The Nice List

Please Do...

  •  BE CREATIVE. Christmas is a great time to introduce some more interesting social media strategies into the mix.If you haven’t already, sign up to  Instagram, Vine and Pinterest and get your social community involved by introducing visual competitions. Photo competitions are easy, fun and are great ways to drive more traffic to your website or blog.

 

  • AUTOMATE YOUR POSTS. Yes you do deserve a break over the festive period but that does not mean you have to go quiet on the social media front. Try using an automation tool such as hootsuite to schedule your twitter and facebook posts over the holidays, so you can sit back and eat mince pies.

 

  • SAY THANK YOU. Christmas is the perfect time to let everyone know how much you have appreciated their support and custom over the past year, and how much you look forward to working with them in the future. Post a message or even an e-card from the team just to let everyone know that you care.

 

Found that interesting but want to learn more? Read the eGuide: 10 Facebook for Business Best Practices.


 

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
How To Create Landing Pages That Convert

How To Create Landing Pages That Convert

Effective landing pages are often standalone web pages written with one specific goal in mind. This goal is usually conversions or getting readers to take a certain action. Knowing what action you want readers to take is helpful for turning them into customers. This article will explain the six essentials of creating a landing page that converts.

Eric Gordon
Eric Gordon 20 March 2017
Read more
7 Advanced Ways to Reduce Email Churn Rates

7 Advanced Ways to Reduce Email Churn Rates

While you can’t always prevent readers from opting out of your emails, you can reduce the likelihood of them doing so with a few proven practices. In this article I’m going to show what many influencers do to reduce email churn and nurture a better relationship with their audience, and how you can too.

Kristian Jønsson
Kristian Jønsson 16 March 2017
Read more
12 Online Editing and Proofreading Tools Content Writers Should Know About

12 Online Editing and Proofreading Tools Content Writers Should Know About

If you've got great ideas to share, but your content is riddled with errors, you could lose the trust of your readers and your credibility. Get through this editing process quickly and painlessly, by enlisting the help of some online editing and proofreading tools, so you can get your error-free content out there and read.

Gloria Kopp
Gloria Kopp 22 March 2017
Read more