Article

Elena Shalashnikova
Elena Shalashnikova 2 August 2013
Categories Social Media

Do you sell cars? You must respond to reviews!

Is it worthwhile for automobile brands and dealers to use all the forces to track and respond to reviews?

Managers, especially those of large and medium businesses, think differently of the reviews about their company and their product. There are attitudes like it’s “barking at a knot” or “Reviews influence sales less than the weather”.  In order to remove the prejudice in this issue, we decided to find out what our clients’ customers think about the matter.

The entire study took several months and was carried out across 4 industries (insurance, pharmaceuticals, automobiles and restaurants).  Targeted respondents were selected for each of the industries among those who confirmed their interest to the subject by subscribing to the corresponding pages. Today we are going to talk about whether it’s worthwhile for automobile brands and dealers to use all the forces to track and respond to reviews if their goal is sales increase.

So, the first thing we were interested in was whether the respondents read reviews about cars. 70% of respondents read the reviews for the last month. To compare, last month reviews about pharmaceuticals were read by 50% of the respondents and those of insurance companies - by 30% only.

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