Article

Elena Shalashnikova
Elena Shalashnikova 2 August 2013
Categories Social Media

Do you sell cars? You must respond to reviews!

Is it worthwhile for automobile brands and dealers to use all the forces to track and respond to reviews?

Managers, especially those of large and medium businesses, think differently of the reviews about their company and their product. There are attitudes like it’s “barking at a knot” or “Reviews influence sales less than the weather”.  In order to remove the prejudice in this issue, we decided to find out what our clients’ customers think about the matter.

The entire study took several months and was carried out across 4 industries (insurance, pharmaceuticals, automobiles and restaurants).  Targeted respondents were selected for each of the industries among those who confirmed their interest to the subject by subscribing to the corresponding pages. Today we are going to talk about whether it’s worthwhile for automobile brands and dealers to use all the forces to track and respond to reviews if their goal is sales increase.

So, the first thing we were interested in was whether the respondents read reviews about cars. 70% of respondents read the reviews for the last month. To compare, last month reviews about pharmaceuticals were read by 50% of the respondents and those of insurance companies - by 30% only.

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
12 Online Editing and Proofreading Tools Content Writers Should Know About

12 Online Editing and Proofreading Tools Content Writers Should Know About

If you've got great ideas to share, but your content is riddled with errors, you could lose the trust of your readers and your credibility. Get through this editing process quickly and painlessly, by enlisting the help of some online editing and proofreading tools, so you can get your error-free content out there and read.

Gloria Kopp
Gloria Kopp 22 March 2017
Read more
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
[Infographic] Why Email Is At The Heart Of Marketing Automation

[Infographic] Why Email Is At The Heart Of Marketing Automation

This infographic, based on Part 1 of our new report, looks at the role of email at the heart of marketing automation.

Natasha Farrell
Natasha Farrell 21 March 2017
Read more
E-Commerce Email Marketing 101: 11 Must-Have Emails

E-Commerce Email Marketing 101: 11 Must-Have Emails

Send the right emails at the right time to the right prospects and you won’t just have lifelong customers… …you’ll have evangelists for your business. In this article, I’ll show you eleven e-commerce marketing campaigns you need to send to increase engagement, improve your bottom line, and more importantly, reduce churn.

Sam Thomas Davies
Sam Thomas Davies 28 March 2017
Read more