Article

Chris Jenkinson
Chris Jenkinson 1 April 2013
Categories

Latest Research Revealed By Technorati Media: - Why Your Business Must Have A Blog

The latest research reveals more consumers are turning to influential bloggers before making key purchasing decisions.

The report surveyed 6000+ influencers, 1200 consumers and 150 marketing companies to produce a series of valuable insights that could assist your marketing efforts considerably.

 

As business owners, we are constantly reminded that building strong relationships is key to producing great outcomes in terms of sales and peer recommendations. And Technorati’s latest research confirms that more consumers are turning to blogs rather than favouring social networks like Facebook and Twitter when looking to make purchases (both online and off).

 

Although blogs have traditionally been considered trusted sources of information, now that level of trust has moved one step closer to the marketplace, with consumers seeking the opinions of influential blogging communities before reaching for their credit cards.

 

And while we’re on the subject of communities, the research team found that half of the consumers surveyed believed smaller communities to be more influential sources of recommendations than larger communities.

 

This is interesting, as frequently we have witnessed some of the major global brands attempting to literally explode the size of their online communities by using the influence of a ‘major player’ in blogging circles, believing this to the path to greatness.

 

Could it be actually, that a more direct path to greatness could involve building smaller, more exclusive communities, with a team of strong personal influencers on board whose purpose is to attract highly prized members to the clan? The point being, that the popularity of an A-list blogger, say, isn’t necessarily indicative of trust.

 

Equally, there may be many lesser known bloggers whose influence over their smallish communities is such that forming a good working relationship with these people could prove a real asset to your business (a mutually beneficial one naturally).

 

The survey showed that 86% of key influencers blog and 88% of those blog for themselves. What is also interesting is that 59% of those surveyed use blogging as virtually their only digital content platform. For these committed blogging folk, the only true indication of success comes from more and more people reading their content.

 

So the number one priority for business bloggers has to be winning the trust of their audience – and getting people talking about them.

 

Ideally this process should happen long before products and pricing get a mention.

Successful blogging has always been about providing content people want to read and engage with. Keeping this maxim front of mind when creating a marketing strategy for your blog will help you target the right influencers in the right way – and get great results too.

 

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
These 5 Changes Are Coming For Your Site in 2018. Are You Ready?

These 5 Changes Are Coming For Your Site in 2018. Are You Ready?

Let's face it, the Internet is ever-changing. Some changes you can’t predict: at the start of 2011, no one realized that responsive would practically be a requirement by the end of the year. But some changes are known and scheduled. Let’s look at some of the biggest changes that may affect the way your company communicates through digital channels.

Mike Norman
Mike Norman 13 October 2017
Read more
Are virtual reality and augmented reality the next step for CMS?

Are virtual reality and augmented reality the next step for CMS?

In a fitting conclusion to a year many hailed as the “year of virtual reality” (VR), in December 2016, WordPress made it possible for users to create and publish VR content on any WordPress site. The change meant that users could publish 360-degree photos on their sites, and regular photos and panoramas could be viewed in VR.

Leonie Mercedes
Leonie Mercedes 16 October 2017
Read more
Collection Of The Best Email Testing Tools Online

Collection Of The Best Email Testing Tools Online

Don’t be afraid of email testing. There are many free or freemium tools online that can help you with testing your SPAM score, deliverability and even the rendering of your email. We feature 30 email testing tools in this article. Check out the complete list!

Roland Pokornyik
Roland Pokornyik 31 October 2016
Read more