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Podcast: The Authenticity Gap

Podcast: The Authenticity Gap

Listen to FleishmanHillard Fishburn's CEO for UK & Middle East, Jim Donaldson, their EMEA Reputation Management Lead, Nick Andrews and Steph Bailey, Managing Director, Corporate Communications, discuss the UK findings of their latest Authenticity Gap Report, along with Simon English Senior City Correspondent of the London Evening Standard.

Russell Goldsmith
Russell Goldsmith 17 November 2017
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How To Be As Popular As An Australian Retail Brand on Social

How To Be As Popular As An Australian Retail Brand on Social

Brands can have different goals on social media. You might be after brand-awareness, engagement, community building or even that elusive goal of ROI. On the other side of the coin, a social media user accesses these networks for social messaging and entertainment, primarily. In this article, I take a detailed look at how Australian retail brands fulfil their social media objectives while also providing an enriching experience for the audience.

Darsana Vijay
Darsana Vijay 17 November 2017
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Infographic: Social Media Trends that Will Shape 2018

Infographic: Social Media Trends that Will Shape 2018

Explore 9 key social media trends set to impact on us next year - from the growth of social video and the expansion of live streaming, through to an increased investment in influencers and the importance of mobile ready social content.

Chloe YANG
Chloe YANG 17 November 2017
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3 Tips For Creating Ingenious Content Marketing This Christmas

3 Tips For Creating Ingenious Content Marketing This Christmas

The holidays are coming (try not to sing that in the coca-cola theme tune) and we’re already braced ready to beam and cringe in equal measure. Nothing makes us queasier than an obvious sales pitch for Christmas, or Halloween, Easter and Valentine’s Day for that matter. But nothing makes us warm and fuzzy inside than a well-timed pun too.

Claire Wilson
Claire Wilson 16 November 2017
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10 Ecommerce Trends We're Predicting For 2018

10 Ecommerce Trends We're Predicting For 2018

As the end of the year creeps ever closer, it means only one thing: Christmas. OK, two things: Christmas and people predicting what trends are set to dominate the next calendar year.

Victoria Greene
Victoria Greene 16 November 2017
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