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Optimizing Localization RoI

Optimizing Localization RoI

Return on investment drives most business activities and localization should not be an exception. If you’re going to spend time and effort in readying your app or website for new markets and languages, you want to be sure that it’s all for a good reason.

David Ost
David Ost 22 February 2017
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Creative Fuels Your Content Marketing - It Deserves a Seat at the Table

Creative Fuels Your Content Marketing - It Deserves a Seat at the Table

While data and analytics have dominated the conversation about the effectiveness of content marketing, the big mistake that marketers are making is ignoring how critical the creative is to the success of these programs.

Deborah Holstein
Deborah Holstein 22 February 2017
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Context Marketing – Putting it into profitable action (Part 1 of 3)

Context Marketing – Putting it into profitable action (Part 1 of 3)

Sitecore’s recent release of Context Marketing for Dummies® has yet again challenged the marketer of today with the resounding truth that customer-first (Context Marketing) is the only path towards digital success and meaningful brand engagement.

Kevin Adema
Kevin Adema 22 February 2017
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Designing The Data Management Infrastructure Of Tomorrow

Designing The Data Management Infrastructure Of Tomorrow

Today, more than ever before, organisations realise the strategic importance of data and consider it to be a corporate asset that must be managed and protected just like any other asset.

Ronald van Loon
Ronald van Loon 22 February 2017
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Discover Your Inner Eddie

Discover Your Inner Eddie

In an increasingly complex and often puzzling world it's time for us all to pull down our goggles and be courageous. Politicians, Marketers, People, Brands! It's time to climb to the top of the ski jump and push off into the brave unknown. It's time we all found our inner Eddie the Eagle!

Matt Webster
Matt Webster 21 February 2017
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