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A Quick Start Guide to Marketing Automation

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1 May, 2017

A Quick Start Guide to Marketing Automation

Act-On

Getting started with marketing automation may seem complicated, but with a little preparation, you’ll see results right away. In fact, 44% of companies achieve a positive ROI within only six months - with a whopping 28% average overall return.

Our quick start guide will give you a 6-step strategy to prepare your organization for adopting marketing automation and help you accelerate your return on investment.

In this eBook, you'll learn:

  • The three “Must Dos” to get started
  • Setting up your pilot lead management program
  • Core competencies your team will need
  • The 5-step process for creating your first automated program
  • Optimizing and maximizing results with metrics that matter

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