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Industry Report: COVID-19 and the Evolution of Pharma
2020 was a peculiar year for all industries, yet few were under as much scrutiny as the pharmaceutical companies racing for a coronavirus vaccine.
Throughout the pandemic, many pharma players have struggled to keep track of how and where their brands were mentioned, along with their competitors. With issues as sensitive as the COVID-19 vaccination, consumer conversations can provide these companies with invaluable, real-time insights on consumers and their preoccupations, as well as reputational risk and regulatory monitoring.
Download this free report from Talkwalker to gain in-depth insights into the challenges the pharma industry faces when it comes to consumers’ perception of the vaccine.
- How Pfizer/BioNTech took the lead in the vaccine race.
- How logistics companies and retailers are vital cogs in the vaccine engine.
- How COVID-19 catalyzed the transformation of the pharma industry.