Reports

The Definitive Guide to Lead Generation

Please login or register to download the report

20 February, 2020

The Definitive Guide to Lead Generation

Marketo

Lead generation has become an important strategy for modern marketers, as they strive to create demand and get their messages heard by increasingly sophisticated, multi-channel buyers. In today’s complex world, marketers should use lead generation to build brand awareness, nurture prospects and customers, qualify leads, and ultimately generate measurable revenue.

In this comprehensive guide, Marketo cover topics ranging from content marketing and website SEO to telesales and content syndication — all through the lens of lead generation. Packed full of checklists, charts, and thought leadership from the leading experts in marketing today, The Definitive Guide to Lead Generation will teach you how to collect information from prospects across every channel, and deliver the highest quality leads to your sales team.

You’ll learn how to:

  • Define a lead and understand his or her buying journey
  • Build a robust lead generation strategy through marketing automation
  • Use content marketing, social media, your website, SEO, and paid programs for lead generation
  • Build enduring customer relationships with Middle-of-Funnel (MOFU) techniques
  • Test, optimize, and measure your lead generation campaigns

Download your guide today, and learn how lead generation can fill your sales funnel with qualified, quality leads. 

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Recommended reports

See all
Selling Act-On to Your Executive Team

Selling Act-On to Your Executive Team

Act-On
Act-On
Read more
How to Attract More Prospects

How to Attract More Prospects

Act-On
Act-On
Read more
Marketing Automation Strategy Guide: Effective Content Mapping

Marketing Automation Strategy Guide: Effective Content Mapping

Act-On
Act-On
Read more
Marketing Automation Strategy Guide: Engaging Landing Pages and Forms

Marketing Automation Strategy Guide: Engaging Landing Pages and Forms

Act-On
Act-On
Read more
Marketing Automation Strategy Guide: Making the Most Out of Your Investment

Marketing Automation Strategy Guide: Making the Most Out of Your Investment

Act-On
Act-On
Read more

Latest reports

See all
How to Manage Sites At Scale With Acquia Cohesion and Site Factory

How to Manage Sites At Scale With Acquia Cohesion and Site Factory

Acquia
Acquia
Read more
Launching a Personalization Pilot with Acquia Lift: From Concept to Customers in 10 Days

Launching a Personalization Pilot with Acquia Lift: From Concept to Customers in 10 Days

Acquia
Acquia
Read more
Open Marketing: The Future of Digital Experience Creation

Open Marketing: The Future of Digital Experience Creation

Acquia
Acquia
Read more
How to Take your B2B Business Online

How to Take your B2B Business Online

Vaimo
Vaimo
Read more