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Create Brand Loyalty and Trust with Search
Personalization means being 'relevant' - as shoppers have more information around them every day, being relevant becomes increasingly as important.
Google implemented personalization within their search engine back in 2005 and nowadays it’s a bit of a buzz word- but the real efficiency of personalization depends on the depth where it goes.
In episode 5 of Klevu's Product Discovery Unlocked webinar series CCO, Jussi Rousi looks into personalized search as an exclusive online experience.
In this session you will learn:
- How relevancy and personalization help you to build greater brand loyalty and trust
- How to utilize your data to improve customer journey
- How search data allows you to gain insights into key words for PPC campaigns
Gain competitive advantage with those 70% of shoppers who already expect some sort of personalization in their shopping experience by watching this episode.