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Building Personalization with a Headless CMS
While delivering a good customer experience is always key, providing one that is both good and personalized to your individual customers is ideal. Unfortunately, many companies lack the ability to deliver this level of personalization, either due to technological innovations or lack of resources.
That’s where a Headless content management system (CMS) can help. By enabling companies to adapt their content to any channel or device they like by removing the restrictive presentation layers of traditional CMS’s, Headless technology makes personalization easier than ever before.
In this report, you’ll learn how Headless works and how it can help you better utilize customer data to deliver individualized, personal user experiences.