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How to Build a Voice Search Strategy (And Not Fail)
Voice represents the largest change in the search industry in more than a decade. Today, 20% of mobile search queries on Google are done by voice. To create a successful voice search strategy for your brand, the best path forward includes a focus on Digital Knowledge Management. In other words, if you want to show up in voice search, you need to be in control of the facts about your business — everywhere.
Join Yext’s own Duane Forrester, VP of Industry Insights, as he examines the current state of voice search and outlines the specific elements brands need to include in a successful voice search strategy.
Watch How to Build a Voice Search Strategy (And Not Fail) and learn:
- Why voice is impacting digital brand strategy
- The elements of a successful voice search strategy
- How digital marketing teams can work together to create a valuable voice search strategy
Duane Forrester VP, Industry Insights | Yext
Duane is a 20-year veteran of the search and social fields, and the author of How To Make Money With Your Blog and Turn Clicks Into Customers (McGraw-Hill). He spent nine years with Microsoft and Bing where he ran their Webmaster Tools program, as well as the SEO program at MSN.