Reports

Digital Insights 2019 Report

Please login or register to download the report

4 October, 2019

Digital Insights 2019 Report

Siteimprove

How marketers confront the obstacles of digital customer engagement

This report was conducted by IDG Connect, the world’s leading tech media and marketing services company, on behalf of Siteimprove.

Based on responses from over 100 marketers worldwide, working at companies with at least 1,000 employees in various industries, the report overwhelmingly found that despite a desire by marketers to confront the obstacles of digital customer engagement, they still struggle with the basics.

Download the report using the form on this page

Key findings include:

  • One third of companies report poor data analytics as an issue
  • 84% of companies say the main purpose of their website is merely to act as a company brochure
  • 19% of respondents say websites are still not GDPR compliant 
  • 71% of companies invest in paid social media for brand awareness as opposed to only 36% investing in SEO
  • 80% of respondents say content maintenance takes up the most time for web teams
  • 64% say well targeted content is their biggest web optimization challenge

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Recommended reports

See all
How Consumer Electronics Brands are Shifting Strategies to Compete

How Consumer Electronics Brands are Shifting Strategies to Compete

zoovu
zoovu
Read more
How to Offer 1:1 Consultation Across Your Digital Channels

How to Offer 1:1 Consultation Across Your Digital Channels

zoovu
zoovu
Read more
Human-to-Human Consultation: Increase Sales and Uncover Preferences

Human-to-Human Consultation: Increase Sales and Uncover Preferences

zoovu
zoovu
Read more
Quick Guide to Conversational Marketing

Quick Guide to Conversational Marketing

zoovu
zoovu
Read more

Latest reports

See all
The 5 Elements of Great Site Search

The 5 Elements of Great Site Search

Yext
Yext
Read more
Optimise Your Content Management System for Search

Optimise Your Content Management System for Search

Yext
Yext
Read more
Listings and Landing Pages: A Powerful Pairing

Listings and Landing Pages: A Powerful Pairing

Yext
Yext
Read more
How Restaurant Brands Can Succeed in Search

How Restaurant Brands Can Succeed in Search

Yext
Yext
Read more
Who is Answering Questions About Your Brand?

Who is Answering Questions About Your Brand?

Yext
Yext
Read more