Reports

The State of B2B Lead Generation 2019

Please login or register to download the report

8 July, 2019

The State of B2B Lead Generation 2019

ON24

The State of B2B Lead Generation Report, produced by London Research in partnership with ON24, looks at how companies are approaching this discipline, and casts the spotlight on what leaders are doing differently compared to their peers.

Based on a survey of more than 450 companies, the research looks at levels of investment, the effectiveness of different types of content and channels, and the challenges companies are facing in trying to take their lead generation activities to the next level.

This year's report compares findings with a similar survey carried out in 2017, and also contains  a new section on webinars and what defines success in this increasingly effective area of marketing.

As well as covering data hygiene, data enrichment and the use of lead generation partners, the report also explores the importance of close co-operation between the marketing and sales functions.

Companies can also use this document to understand what might be missing in their own strategies and tactics for this discipline. The report contains comparisons of findings based on whether companies are “leaders” or part of “the mainstream”.

The PDF contains the following main sections:

  • Defining lead generation leaders
  • Maturity of lead generation activities
  • Effectiveness of content types
  • Channels used for lead generation
  • Using webinars to drive high-quality leads
  • Breaking down silos and aligning teams
  • Data hygiene and enrichment
  • Outsourcing lead generation to partners
  • Lead generation budgets and costs
  • Challenges

Download this free report now to take the next step on your path to online lead generation and webinar maturity.

Delve deeper into the findings and join the discussion, sign up to the webinar here.

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Recommended reports

See all
How Consumer Electronics Brands are Shifting Strategies to Compete

How Consumer Electronics Brands are Shifting Strategies to Compete

zoovu
zoovu
Read more
How to Offer 1:1 Consultation Across Your Digital Channels

How to Offer 1:1 Consultation Across Your Digital Channels

zoovu
zoovu
Read more
Human-to-Human Consultation: Increase Sales and Uncover Preferences

Human-to-Human Consultation: Increase Sales and Uncover Preferences

zoovu
zoovu
Read more
The State of Customer Engagement 2020

The State of Customer Engagement 2020

dotdigital
Dotdigital
Read more

Latest reports

See all
The 5 Elements of Great Site Search

The 5 Elements of Great Site Search

Yext
Yext
Read more
Optimise Your Content Management System for Search

Optimise Your Content Management System for Search

Yext
Yext
Read more
Listings and Landing Pages: A Powerful Pairing

Listings and Landing Pages: A Powerful Pairing

Yext
Yext
Read more
How Restaurant Brands Can Succeed in Search

How Restaurant Brands Can Succeed in Search

Yext
Yext
Read more
Who is Answering Questions About Your Brand?

Who is Answering Questions About Your Brand?

Yext
Yext
Read more