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The Definitive Guide to Marketing Metrics and Analytics

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21 March, 2019

The Definitive Guide to Marketing Metrics and Analytics

Marketo

The role of marketing is constantly evolving, and more than ever, marketing has to prove its impact on the success of the business. With increasing pressure, marketers must take control over the revenue process with insight into marketing’s impact on revenue.

With the right marketing analytics, you can accurately forecast results and measure the progress of each marketing activity against defined milestones. Allowing you to optimize your marketing in real time, accurately plan out your future marketing long-term, and overall, frame, justify, grow, and defend all your marketing activities and budgets 

In this guide you will about:

  • Establishing a culture of accountability
  • Planning programs with ROI in mind
  • Creating a framework for measurement
  • Embracing revenue performance management
  • Mastering the art of forecasting
  • Building dashboards to inform complex decisions
  • Implementation across teams, tactics, and technologies

Ready to start using the power of hard data and insights to show the value of your marketing efforts? Download the Definitive Guide to Marketing Metrics and Analytics.

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