Reports

The Definitive Guide to Engaging Content Marketing

Please login or register to download the report

26 June, 2019

The Definitive Guide to Engaging Content Marketing

Marketo

Content Marketing has become an increasingly important part of a successful and strategic marketing mix. Today, marketers can become their own content publishers and develop audiences to attract attention. This benefits them in three key ways: it builds brand awareness, creates brand preference, and expands the brand’s reach to more buyers and potential customers at a much lower cost. 

In this comprehensive, 110+ page guide, we cover topics from getting your content marketing program started to writing, publishing and promoting. Loaded with checklists, charts, and thought leadership from content marketing experts, The Definitive Guide to Engaging Content Marketing will teach you how to execute an amazing content marketing program. 

You'll learn how to:

  • Identify and map your buyer personas and journeys
  • Develop your brand voice and style guide
  • Optimize your content mix and create an editorial calendar
  • Resource your team and extend the shelf life of your content
  • Measure and optimize your content 

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Recommended reports

See all
10 Ways to Personalise the Customer Experience with Behavioural Targeting

10 Ways to Personalise the Customer Experience with Behavioural Targeting

Fresh Relevance
Fresh Relevance
Read more
Digital Holidaymaker Trend Report - Luxury Edition

Digital Holidaymaker Trend Report - Luxury Edition

Fresh Relevance
Fresh Relevance
Read more
Digital Holidaymaker Trend Report - Young Edition

Digital Holidaymaker Trend Report - Young Edition

Fresh Relevance
Fresh Relevance
Read more
Four Pillars of Customer Loyalty

Four Pillars of Customer Loyalty

Fresh Relevance
Fresh Relevance
Read more
Savvy Marketers Guide to Product Recommendations

Savvy Marketers Guide to Product Recommendations

Fresh Relevance
Fresh Relevance
Read more

Latest reports

See all
Digital Holidaymaker Trend Report - Young Edition

Digital Holidaymaker Trend Report - Young Edition

Fresh Relevance
Fresh Relevance
Read more
Digital Holidaymaker Trend Report - Luxury Edition

Digital Holidaymaker Trend Report - Luxury Edition

Fresh Relevance
Fresh Relevance
Read more
The Gift of Personalisation

The Gift of Personalisation

Fresh Relevance
In partnership with
Fresh Relevance
Read more
10 Ways to Personalise the Customer Experience with Behavioural Targeting

10 Ways to Personalise the Customer Experience with Behavioural Targeting

Fresh Relevance
Fresh Relevance
Read more
The Retail Social Proof Barometer

The Retail Social Proof Barometer

Fresh Relevance
Fresh Relevance
Read more