Reports

Measuring Marketing Performance

Please login or register to download the report

2 July, 2019

Measuring Marketing Performance

Marketo

What’s the best way to measure the business impact of all marketing activities? The answer is taking a multi-pronged approach, tracking three key performance indicators (KPIs). These are activity engagement, impact, and journey KPIs. These KPIs help you track top-of-funnel engagements, business outcomes, and the buyer journey.

Altogether these KPIs also help you increase the business impact of marketing by improving resource management. Learn how to create and use these KPIs to improve the impact of marketing.

Download the Measuring Marketing Performance ebook to find out how to:

  • Make smart decisions about future spend
  • Identify the types of key performance indicators that matter
  • Show you how and when to use specific KPIs

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Recommended reports

See all
10 Ways to Personalise the Customer Experience with Behavioural Targeting

10 Ways to Personalise the Customer Experience with Behavioural Targeting

Fresh Relevance
Fresh Relevance
Read more
Digital Holidaymaker Trend Report - Luxury Edition

Digital Holidaymaker Trend Report - Luxury Edition

Fresh Relevance
Fresh Relevance
Read more
Digital Holidaymaker Trend Report - Young Edition

Digital Holidaymaker Trend Report - Young Edition

Fresh Relevance
Fresh Relevance
Read more
Four Pillars of Customer Loyalty

Four Pillars of Customer Loyalty

Fresh Relevance
Fresh Relevance
Read more
Savvy Marketers Guide to Product Recommendations

Savvy Marketers Guide to Product Recommendations

Fresh Relevance
Fresh Relevance
Read more

Latest reports

See all
Digital Holidaymaker Trend Report - Young Edition

Digital Holidaymaker Trend Report - Young Edition

Fresh Relevance
Fresh Relevance
Read more
Digital Holidaymaker Trend Report - Luxury Edition

Digital Holidaymaker Trend Report - Luxury Edition

Fresh Relevance
Fresh Relevance
Read more
The Gift of Personalisation

The Gift of Personalisation

Fresh Relevance
In partnership with
Fresh Relevance
Read more
10 Ways to Personalise the Customer Experience with Behavioural Targeting

10 Ways to Personalise the Customer Experience with Behavioural Targeting

Fresh Relevance
Fresh Relevance
Read more
The Retail Social Proof Barometer

The Retail Social Proof Barometer

Fresh Relevance
Fresh Relevance
Read more