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How to Measure the Success of Your Marketing Automation Campaign
Could you tell your CEO that your marketing automation campaign is generating a positive return on investment (ROI)?
If the answer is no, then you’re not alone. According to The CMO Survey from Duke University, 63% of the CMOs surveyed feel they can’t quantitatively prove the short-term impact of their marketing spend.
Download this ebook by Jamie Turner and learn the 4 steps to measure your marketing automation campaign success.
- Calculating your customer lifetime value
- Sending more prospects to your website
- Optimizing your landing pages
- Calculating your cost per sale
By understanding some basic math and tracking a few metrics, you can start calculating the ROI of your marketing automation campaigns.
Download the ebook now!