Reports

How to Measure the Success of Your Marketing Automation Campaign

Please login or register to download the report

6 March, 2019

How to Measure the Success of Your Marketing Automation Campaign

GetResponse

Could you tell your CEO that your marketing automation campaign is generating a positive return on investment (ROI)?

If the answer is no, then you’re not alone. According to The CMO Survey from Duke University, 63% of the CMOs surveyed feel they can’t quantitatively prove the short-term impact of their marketing spend.

Download this ebook by Jamie Turner and learn the 4 steps to measure your marketing automation campaign success. 

What’s inside:

  • Calculating your customer lifetime value
  • Sending more prospects to your website 
  • Optimizing your landing pages
  • Calculating your cost per sale 

By understanding some basic math and tracking a few metrics, you can start calculating the ROI of your marketing automation campaigns. 

Download the ebook now!
 

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Latest reports

See all
Building Personalization with a Headless CMS

Building Personalization with a Headless CMS

Jahia
Jahia
Read more
Your Digital Experience Stack Check

Your Digital Experience Stack Check

Jahia
Jahia
Read more
Personalized Experiences: Crawl, Walk, Run

Personalized Experiences: Crawl, Walk, Run

Jahia
Jahia
Read more
Loyalty That Lasts: Evolving Growth Strategies to Activate Emotional Connections with Brands

Loyalty That Lasts: Evolving Growth Strategies to Activate Emotional Connections with Brands

Cheetah Digital
Cheetah Digital
Read more
A Marketer’s Guide to Zero-Party Data

A Marketer’s Guide to Zero-Party Data

Cheetah Digital
Cheetah Digital
Read more