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The Gift of Personalisation
With the peak trading season beginning earlier every year, brands and retailers have more opportunity than ever to reach customers with seasonal offers. Black Friday Weekend and the build-up to Christmas are ideal times to acquire new customers, re-engage lapsed buyers and monetise top spenders.
But marketing at this time of year can seem tricky. For starters, brands need to catch customers’ attention among an onslaught of competing deals. Then there’s the challenge of offering the best prices, without taking a hit on margins.
That’s where personalisation comes in. By combining behavioural insights with real-time content, marketers can serve shoppers the most relevant offers for their needs, presented in a way that drives conversions.
There’s no reason to bombard shoppers with generic messaging this peak trading season.
Download the guide for:
- Omnichannel checklist: Web, mobile, and email marketing tips
- Pro tips for Cyber Week, Christmas and beyond
- Visual examples of personalised festive marketing content