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Single Customer View – A Mythical Beast or the Holy Grail of Marketing?
According to our research to 1,000 global marketers only 1 in 5 have access to unified online and offline data in a Single Customer View. Having been referred to in some marketing circles as ‘the mythical beast of marketing’, we’re going to set the record straight and show you 3 things:
- How to unify data and the process data must go through
- The benefits and gains seen from a Single Customer View
- Evolution of the marketing database and rise of Customer Data Platforms.
Grab your notepad and pen and join us for this monster of a session!