Reports

Single Customer View – A Mythical Beast or the Holy Grail of Marketing?

Please login or register to access the report

10 October, 2018

Single Customer View – A Mythical Beast or the Holy Grail of Marketing?

BlueVenn

According to our research to 1,000 global marketers only 1 in 5 have access to unified online and offline data in a Single Customer View. Having been referred to in some marketing circles as ‘the mythical beast of marketing’, we’re going to set the record straight and show you 3 things:

  1. How to unify data and the process data must go through
  2. The benefits and gains seen from a Single Customer View
  3. Evolution of the marketing database and rise of Customer Data Platforms.

Grab your notepad and pen and join us for this monster of a session!

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Latest reports

See all
The 5 Elements of Great Site Search

The 5 Elements of Great Site Search

Yext
Yext
Read more
Optimise Your Content Management System for Search

Optimise Your Content Management System for Search

Yext
Yext
Read more
Listings and Landing Pages: A Powerful Pairing

Listings and Landing Pages: A Powerful Pairing

Yext
Yext
Read more
How Restaurant Brands Can Succeed in Search

How Restaurant Brands Can Succeed in Search

Yext
Yext
Read more
Who is Answering Questions About Your Brand?

Who is Answering Questions About Your Brand?

Yext
Yext
Read more