Reports

How Subaru Revolutionized the Customer Experience Through Personalization

Please login or register to access the report

31 May, 2018

How Subaru Revolutionized the Customer Experience Through Personalization

BlueVenn

Buying a new vehicle can be a personal and significant purchase. Often starting with an aspirational poster on a bedroom wall, the car-buying journey is one that could take weeks, if not years. That’s why delivering the most relevance and tapping into those emotions is so important for automotive marketers.

BlueVenn Consultant Director Jeremy Bender will discuss how IM Group, distributors for Subaru, use pioneering personalization approaches to deliver marketing content to the right person at the most opportune moments to see automotive dreams become reality.

During this webinar, you will learn:

  • How Subaru used a closed loop marketing methodology to revolutionize the customer experience
  • The importance of relevance in a marketing echo system
  • How personalization helped increase purchase interest by a third

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Latest reports

See all
Ultimate Guide to Drupal 8

Ultimate Guide to Drupal 8

Acquia
Acquia
Read more
Executive Guide for Marketing: 3 Models for Digital Transformation

Executive Guide for Marketing: 3 Models for Digital Transformation

Bynder
Bynder
Read more
How Much Should You Be Paying Instagram Influencers?

How Much Should You Be Paying Instagram Influencers?

AspireIQ
AspireIQ
Read more
The Ultimate Guide to Influencer Marketing

The Ultimate Guide to Influencer Marketing

AspireIQ
AspireIQ
Read more
Ultimate Guide to Repurposing Influencer Content

Ultimate Guide to Repurposing Influencer Content

AspireIQ
AspireIQ
Read more