Reports

Using a CDP & Analytics for Customer Journey Optimization

Please login or register to access the report

30 August, 2018

Using a CDP & Analytics for Customer Journey Optimization

BlueVenn

Customers navigate and meander around brands and their products in ways that were unthinkable 20 years ago. However, marketers are still stuck in a linear campaign mindset, with linear batch and blast marketing tools.

In this webinar we'll take you through some ground-breaking principals that will help to set the building blocks in your organization to transition to an optimized, always-on and omnichannel approach to your campaigns and customer journeys.

In this webinar, you’ll learn:

  • The vital need to create the "Golden Record"
  • New KPIs such as "Customer Intention”
  • The mechanism for Microsegmentation
  • Principles of Cross Journey Communication
  • How to optimize Customer Journey

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Latest reports

See all
Ultimate Guide to Drupal 8

Ultimate Guide to Drupal 8

Acquia
Acquia
Read more
Executive Guide for Marketing: 3 Models for Digital Transformation

Executive Guide for Marketing: 3 Models for Digital Transformation

Bynder
Bynder
Read more
How Much Should You Be Paying Instagram Influencers?

How Much Should You Be Paying Instagram Influencers?

AspireIQ
AspireIQ
Read more
The Ultimate Guide to Influencer Marketing

The Ultimate Guide to Influencer Marketing

AspireIQ
AspireIQ
Read more
Ultimate Guide to Repurposing Influencer Content

Ultimate Guide to Repurposing Influencer Content

AspireIQ
AspireIQ
Read more