Reports

The Smart Marketer’s Guide to Finding and Using Customer Insights

Please login or register to download the report

29 January, 2019

The Smart Marketer’s Guide to Finding and Using Customer Insights

Bazaarvoice

How to build relationships with your customers to find out what they care about.

From launching new products to building out marketing campaigns, savvy businesses build plans around concrete customer insights.

At their core, customer insights meld market research with shopper behaviour and customer sentiment around your brand, offering a lens into what makes the buyer react a certain way, what motivates them, and what aspects of your brand or products are resonating in the market.

In the following pages, you’ll find strategies on how to:

  • Forge direct relationships with your customers to learn what they care about
  • Leverage reviews and other online content to mine customer sentiment about your brand and products
  • Identify new business opportunities, change perceptions, and foster brand advocacy
     

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Latest reports

See all
The 5 Elements of Great Site Search

The 5 Elements of Great Site Search

Yext
Yext
Read more
Optimise Your Content Management System for Search

Optimise Your Content Management System for Search

Yext
Yext
Read more
Listings and Landing Pages: A Powerful Pairing

Listings and Landing Pages: A Powerful Pairing

Yext
Yext
Read more
How Restaurant Brands Can Succeed in Search

How Restaurant Brands Can Succeed in Search

Yext
Yext
Read more
Who is Answering Questions About Your Brand?

Who is Answering Questions About Your Brand?

Yext
Yext
Read more