Reports

The Smart Marketer’s Guide to Finding and Using Customer Insights

Please login or register to download the report

29 January, 2019

The Smart Marketer’s Guide to Finding and Using Customer Insights

Bazaarvoice

How to build relationships with your customers to find out what they care about.

From launching new products to building out marketing campaigns, savvy businesses build plans around concrete customer insights.

At their core, customer insights meld market research with shopper behaviour and customer sentiment around your brand, offering a lens into what makes the buyer react a certain way, what motivates them, and what aspects of your brand or products are resonating in the market.

In the following pages, you’ll find strategies on how to:

  • Forge direct relationships with your customers to learn what they care about
  • Leverage reviews and other online content to mine customer sentiment about your brand and products
  • Identify new business opportunities, change perceptions, and foster brand advocacy
     

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Latest reports

See all
Customer Advocacy Research Report 2020

Customer Advocacy Research Report 2020

Mention Me
Mention Me
Read more
Guide to Referral in the Food and Drink Sector

Guide to Referral in the Food and Drink Sector

Mention Me
Mention Me
Read more
DX Suites: The Glass Ceiling of Your Digital Transformation

DX Suites: The Glass Ceiling of Your Digital Transformation

Magnolia
Magnolia
Read more
The State of CMS: 2020 and Beyond

The State of CMS: 2020 and Beyond

Magnolia
Magnolia
Read more
Ten Tips for Optimizing the Customer Journey

Ten Tips for Optimizing the Customer Journey

BlueVenn
BlueVenn
Read more