Reports

The ROBO Economy

Please login or register to download the report

29 January, 2019

The ROBO Economy

Bazaarvoice

How smart marketers use CGC to influence omnichannel shoppers.

Every day, people write ratings and reviews, post pictures, and give their unfiltered opinions about products and brands. And every day, consumers engage with product reviews and other types of consumer-generated content (CGC) to decide what to buy.

But people aren’t just engaging with CGC while shopping online. The continued rise of omnichannel shopping means people are increasingly researching products online and buying them offline.

With data from more than 4.59 million buying signals across nine countries and 30-plus global retailers, we’ve broken down how online reviews and other kinds of CGC impact what’s happening in the aisles across key product categories. In our guide, we:

  • Explore the growing ROBO economy
  • Outline ways to evaluate ROBO’s impact on your business
  • Tell you how to get the most from consumer-generated content in an omnichannel world
     

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Latest reports

See all
The 5 Elements of Great Site Search

The 5 Elements of Great Site Search

Yext
Yext
Read more
Optimise Your Content Management System for Search

Optimise Your Content Management System for Search

Yext
Yext
Read more
Listings and Landing Pages: A Powerful Pairing

Listings and Landing Pages: A Powerful Pairing

Yext
Yext
Read more
How Restaurant Brands Can Succeed in Search

How Restaurant Brands Can Succeed in Search

Yext
Yext
Read more
Who is Answering Questions About Your Brand?

Who is Answering Questions About Your Brand?

Yext
Yext
Read more