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The Edges of Experience

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29 January, 2019

The Edges of Experience

Bazaarvoice

We surveyed 4,000 consumers across the UK, France and Germany ahead of the holiday season to discover how shoppers are going to behave by discount, mid-market and luxury preferences. This report details the results of this research, assessing the key threats and detailing ways in which the mid-market can defend itself.

This report explores three key ideas:

  • How budget and luxury brands have achieved market expansion simultaneously
  • The extent to which Amazon poses a threat to the mid-market from the online realm
  • How the mid-market brands and retailers can find natural advantages to capitalise on during one of the most important points in the retail year
     

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