Reports

Exploring how Shoppers Connect with Brands and Retailers Through User-Generated Content

Please login or register to download the report

5 June, 2019

Exploring how Shoppers Connect with Brands and Retailers Through User-Generated Content

Bazaarvoice

Shopper behaviours — and their outcomes — are evolving faster than ever before. Consumers expect frictionless shopping experiences and more transparency, interaction, and authenticity from brands and retailers. What do they want today, and how are leading marketers adapting?

To get a detailed global view into how consumers connect with brands and retailers, we:

  • Surveyed 2,000 consumers in the US, France, UK and Germany
  • Polled 500 brands and retailers around the world
  • Analysed 1.1 billion monthly shoppers' data in the Bazaarvoice Network

We found five key things: 

  1. User-generated content fuels the shopping journey.
  2. Shoppers crave interaction before a transaction.
  3. When brands and retailers collaborate, everyone wins.
  4. A great mobile experience is an opportunity to stand out.
  5. Getting personal with shoppers can deliver a big payoff.

For deep insight into shoppers today and how brands and retailers are adapting to win, download the full report.
 

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Latest reports

See all
CMS Cloud Consumption in a Crisis

CMS Cloud Consumption in a Crisis

Episerver
Episerver
Read more
BlueVenn’s Guide to Multi-Touch Attribution

BlueVenn’s Guide to Multi-Touch Attribution

BlueVenn
BlueVenn
Read more
An Introduction to Successful Marketing Automation

An Introduction to Successful Marketing Automation

Purple Square
 Purple Square
Read more
Retail: The Quantum Shift

Retail: The Quantum Shift

Situ Live
Situ Live
Read more
Brand Love Story 2020 - The world's most loved brands

Brand Love Story 2020 - The world's most loved brands

Talkwalker
Talkwalker
Read more