Reports

The State of Personalization Today (And what we are doing to fix it)

Please login or register to download the report

1 July, 2019

The State of Personalization Today (And what we are doing to fix it)

Acquia

No matter the industry, every organization wants to deliver a better experience for their customers. In order to address the customer experience challenge, organizations are turning to technology.

Personalization tools in particular help improve CX by using the power of data to customize digital experiences based on audiences' real preferences. But personalization isn't easy. 

In this e-book, you'll learn what our experts have to say about:

  • The customer experience gap
  • Why personalization is so hard (and why it doesn't have to be)
  • The key principles to follow to get on the right track with personalization
  • How to turn personalization from theory into reality
  • The essential tools for personalization

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Recommended reports

See all
Drive Engagement Around Your Offerings

Drive Engagement Around Your Offerings

Act-On Software
Act-On Software
Read more
The Amazingly Effective Email Marketing Automation Guide

The Amazingly Effective Email Marketing Automation Guide

Act-On Software
Act-On Software
Read more
How to Attract More Prospects

How to Attract More Prospects

Act-On
Act-On Software
Read more
An Introduction to Successful Marketing Automation

An Introduction to Successful Marketing Automation

Purple Square
 Purple Square
Read more
Navigating the New Normal: The Rising Importance of Customer Experience

Navigating the New Normal: The Rising Importance of Customer Experience

Nuxeo
Nuxeo
Read more

Latest reports

See all
How to Maximize Consumer Insights to Build the Ultimate Shopping Experience

How to Maximize Consumer Insights to Build the Ultimate Shopping Experience

Bazaarvoice
Bazaarvoice
Read more
How to have a Successful Holiday Season

How to have a Successful Holiday Season

Bazaarvoice
Bazaarvoice
Read more
Building your Review Collection Strategy

Building your Review Collection Strategy

Bazaarvoice
Bazaarvoice
Read more
The State of Social Commerce

The State of Social Commerce

Bazaarvoice
Bazaarvoice
Read more
Level Up Your Data-Driven Marketing Game

Level Up Your Data-Driven Marketing Game

Marketo
Marketo
Read more