Reports

The State of Personalization Today (And what we are doing to fix it)

Please login or register to download the report

1 July, 2019

The State of Personalization Today (And what we are doing to fix it)

Acquia

No matter the industry, every organization wants to deliver a better experience for their customers. In order to address the customer experience challenge, organizations are turning to technology.

Personalization tools in particular help improve CX by using the power of data to customize digital experiences based on audiences' real preferences. But personalization isn't easy. 

In this e-book, you'll learn what our experts have to say about:

  • The customer experience gap
  • Why personalization is so hard (and why it doesn't have to be)
  • The key principles to follow to get on the right track with personalization
  • How to turn personalization from theory into reality
  • The essential tools for personalization

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Recommended reports

See all
Launching a Personalization Pilot with Acquia Lift: From Concept to Customers in 10 Days

Launching a Personalization Pilot with Acquia Lift: From Concept to Customers in 10 Days

Acquia
Acquia
Read more
The State of Online Reputation Management 2020

The State of Online Reputation Management 2020

Reputation.com
Reputation.com
Read more
How to Attract More Prospects

How to Attract More Prospects

Act-On
Act-On
Read more
Marketing Automation Strategy Guide: Making the Most Out of Your Investment

Marketing Automation Strategy Guide: Making the Most Out of Your Investment

Act-On
Act-On
Read more
The State of Online Reputation Management 2020

The State of Online Reputation Management 2020

Reputation.com
Reputation.com
Read more

Latest reports

See all
Gartner Magic Quadrant for Web Content Management 2019

Gartner Magic Quadrant for Web Content Management 2019

Kentico
Kentico
Read more
How to Manage Sites At Scale With Acquia Cohesion and Site Factory

How to Manage Sites At Scale With Acquia Cohesion and Site Factory

Acquia
Acquia
Read more
Launching a Personalization Pilot with Acquia Lift: From Concept to Customers in 10 Days

Launching a Personalization Pilot with Acquia Lift: From Concept to Customers in 10 Days

Acquia
Acquia
Read more
Open Marketing: The Future of Digital Experience Creation

Open Marketing: The Future of Digital Experience Creation

Acquia
Acquia
Read more
How to Take your B2B Business Online

How to Take your B2B Business Online

Vaimo
Vaimo
Read more