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How to Take a Crawl-Walk-Run Approach for Personalisation Success

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17 January, 2019

How to Take a Crawl-Walk-Run Approach for Personalisation Success

Acquia

You’ve seen the numbers. You’ve read the articles. Personalisation is top of mind for marketing professionals around the globe, and for good reason. Delivering customized customer experiences has been shown to improve website engagement metrics and increase conversion rates.

Although it’s great that marketers are embracing and getting excited about personalization, it’s not all sunshine and rainbows. Personalisation isn’t easy.

Data is at the core of everything you do, and every personalisation flows through it. So first, you need good data. But what data? And what do you do with it?

How do you turn data into personalised customer experiences?

Here’s the step-by-step process you’ll learn in this ebook: 

  • Crawl:  Personalisations you can start with immediately from a content and data standpoint.
  • Walk:  Personalisations that will usually require additional content and more data collection for further defined segments.
  • Run:  Personalisations that require additional content, more personalisation events, and more data for further defined segments.

Download this ebook to get started on the “Crawl-Walk-Run” approach for personalisation success.

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