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To Refresh or Rebrand: That is the Question

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1 August, 2018

To Refresh or Rebrand: That is the Question

Yext

The decision to rebrand is one of the biggest a marketer can make. After all, you’re not just changing a name or a logo — you’re changing the emotional focal point of interaction between you and your customer.

But a total rebrand — or a more subtle brand refresh — can renew relevancy, modernize consumer perceptions, and realign your business with its brand identity, boosting engagement and sales. 

Download To Refresh or Rebrand: That Is the Question and discover:

  • The difference between a rebrand and brand refresh
  • If your business could benefit from a rebrand or brand refresh
  • How to set a rebrand budget and measure ROI
  • How to execute on a rebrand or brand refresh
     

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