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The Consumer Impact of Incorrect Information

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8 August, 2018

The Consumer Impact of Incorrect Information

Yext

SEARCH IS GETTING SMARTER.

Over the past few years, we’ve seen a dramatic shift in the way consumers seek out information: from desktop, to mobile, to voice search. To accommodate this shift, search engines have moved towards mobile friendly results across the board, favoring local-optimised listings determined by relevance, proximity, and prominence.

Digital knowledge — the public facts about a brand — is at the center, powering results that provide searchers with useful information about the world around them.

Download our report today to gain insight into the consumer perspective on the state of local search — its prevalence, impact on behaviour, and effect on brand perception.

Learn how to take control of the public facts about your brand everywhere they appear online — on every map, app, search engine, and device across the globe — so that consumers can always find what they’re looking for.

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

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