2018 Widen Connectivity Report

Decoding digital connectivity for marketers and creatives

Staying connected is critical for modern marketing teams as they expand to include new roles, new practices, and new ways of standing out from the competition.

In short, connectivity is the act of being connected. But we're seeing how prevalent the human touch is to building connected networks, processes, and communications. The personal touch that allows us to connect emotionally and feel engaged is essential in order for people to feel connected. So, how should we incorporate digital connectivity into our marketing and creative work to achieve business success?