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The Business Case for Digital Investment
Based upon the research completed by Econsultancy across 14 market sectors in EMEA, over 60% of organisations don’t have a medium, let alone a long-term digital strategy that is on the board-room agenda.
Because no one has gone to the board with a solid business case that they will buy into.
The result- These businesses treat digital marcoms as tactical, many just see it as a website and don’t make the right levels of investment.
The outcome- These businesses are falling behind.The Business Case for Digital Investment report, produced by Econsultancy in partnership with Sitecore, looks at the extent to which companies are objectively assessing the potential impact of marketing and customer experience (CX) technology in terms of both increased revenues and reduced costs