Reports

The State of Engagement

Please login or register to download the report

21 February, 2018

The State of Engagement

Marketo

In The State of Engagement report, Marketo partnered with Illuminas, a third-party independent research firm, to survey 1,100+ marketers in the United States, United Kingdom, Germany, and France and 1000+ consumers in the U.S. and U.K. to explore: 

  • Marketer and consumer attitudes toward engagement and their motivations for engagement
  • Organizational objectives, strategies, and alignment of engagement activities across specific engagement channels
  • How and when engagement happens, how successful it is, and how success is measured
  • Innovation trends in how to approach engagement and opportunities for improvement and growth

Throughout this report you will see consumers referenced broadly and more specifically as B2B consumers and B2C consumers. 

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Latest reports

See all
Show Your Customers Some Love This Valentine's Day!

Show Your Customers Some Love This Valentine's Day!

Act-On
Act-On
Read more
See why Gartner named us a Leader

See why Gartner named us a Leader

Gartner
Sitecore
Read more
How reviews are changing the fashion industry

How reviews are changing the fashion industry

Trustpilot
Trustpilot
Read more
How to Improve your Reputation with Effective Social Media Management

How to Improve your Reputation with Effective Social Media Management

Reputation.com
Reputation.com
Read more
Top Trends for Online Reputation and Customer Experience Management in 2019

Top Trends for Online Reputation and Customer Experience Management in 2019

Reputation.com
Reputation.com
Read more