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GDPR and the Marketer

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21 February, 2018

GDPR and the Marketer

Marketo

With GDPR just around the corner, many marketers are still grappling with what they need to do to ensure compliance.

The GDPR regulation is based on 6 main principles designed to strengthen the rights of EU data subjects regarding how their data is processed. For marketers the real opportunity here is not just compliance, but using this regulatory change to build and maintain trust with your target audience.

But let’s make sure we’ve got the basics right. Our practical guide provides insights into the impending EU legislation and the 6 principles at it’s core. We share examples of how to achieve compliance, discuss implications for marketing, look at various consent scenarios and how you can demonstrate accountability. Everything you need in preparation for the 25thMay deadline.

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