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The Definitive Guide to Account Based Marketing

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19 February, 2018

The Definitive Guide to Account Based Marketing

Marketo

It’s an exciting, albeit challenging time for marketers. As we market in the Engagement Economy—an era where everyone and everything is connected—new channels, strategies, and technologies have empowered us to engage our buyers like never before. At the same time, due to the abundance of information available, buyer expectations have increased and we are all fighting to garner attention and showcase our products and services.

Download The Definitive Guide to Account-Based Marketing to learn:

  • How to create a solid ABM strategy to meet your goals
  • What stakeholders to involve across the organization
  • How to identify, prioritize, and profile the right accounts
  • What content you need to support an ABM strategy
  • Which channels to leverage and how to coordinate them
  • How to measure the effectiveness of your ABM strategy

This comprehensive guide includes checklists, worksheets, examples, and advice from over 12 industry thought leaders to help marketers at any level, from beginners to experts, create and implement an effective account-based marketing strategy.

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