Reports

Using Predictive Marketing to Get a Competitive Edge in 2018

Please login or register to access the report

21 February, 2018

Using Predictive Marketing to Get a Competitive Edge in 2018

Marketo

Account-based marketing (ABM) gained tremendous momentum in B2B marketing throughout 2017. Practitioners, analysts, and experts all report that the focused approach of an ABM strategy results in higher win rates, greater deal sizes, and shorter sales cycles.

With increased investment in a targeted audience, the critical first step to successful ABM is to select the right accounts, then deliver them the offer, via the right channel, at the right time. This is where predictive marketing and AI come in!

View this on-demand webinar with Erin Peterson, VP of Customer Experience, Mintigo and Lizzy Funk, Sr. Marketing Manager, Marketo for this webinar to learn:

  • How predictive marketing helps identify and target the right accounts with the right data 
  • ABM success metrics seen by companies using predictive marketing  
  • Other important use cases of predictive marketing and AI

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Latest reports

See all
Achieving Microsite Excellence - Finding the Right CMS Platform

Achieving Microsite Excellence - Finding the Right CMS Platform

London Research
ContentHUB
Read more
Top tips for marketing success

Top tips for marketing success

Lead Forensics
Lead Forensics
Read more
Checklist for multi-channel success!

Checklist for multi-channel success!

Lead Forensics
Lead Forensics
Read more
How to avoid common mistakes when running a B2B PPC campaign

How to avoid common mistakes when running a B2B PPC campaign

Lead Forensics
Lead Forensics
Read more
B2B Email Marketing The essential checklist

B2B Email Marketing The essential checklist

Lead Forensics
Lead Forensics
Read more